Director, Event Marketing & Experiences

Our client is a global B2B organisation with an established international presence and ambitious growth plans. They are seeking a strategic and hands-on events leader to shape and deliver a world-class global events programme that elevates brand visibility, strengthens customer relationships, and supports business growth.

This is a highly visible role, working closely with senior leadership and cross-functional teams to drive the company's presence at major industry events, conferences, exhibitions, and customer engagements across multiple markets.

The Role

As Director, Event Marketing & Experiences, you will own the global events strategy and oversee the end-to-end planning and execution of the company's tradeshow, conference, sponsorship, and customer event portfolio.

You will be responsible for creating memorable experiences that engage customers, partners, and industry stakeholders while ensuring every event aligns with broader commercial and brand objectives.

Key Responsibilities

Develop and lead the annual global events strategy, calendar, and budget.

Evaluate and prioritise industry events, conferences, and sponsorship opportunities.

Oversee all aspects of event planning and execution, including:

• Exhibitions and sponsorships
• Event experiences and activations
• Customer hospitality and networking events
• Logistics and on-site delivery
• Vendor and agency management

Partner with Commercial, Marketing, Product, and Leadership teams to define objectives, messaging, and event success measures.

Coordinate leadership participation, speaking opportunities, customer meetings, and executive engagement programmes.

Manage relationships with event organisers, venues, agencies, and external suppliers.

Track and report on programme performance, ensuring continuous improvement and strong return on investment.

Establish best practices, processes, and standards for consistent global event delivery.

Identify innovative approaches and new technologies to enhance attendee engagement and event effectiveness.

About You

You'll bring significant experience leading large-scale B2B events and tradeshow programmes across multiple regions and be comfortable operating in a fast-paced, international environment.

Key requirements include:

• Proven experience managing international events, conferences, exhibitions, or experiential marketing programmes
• Strong project and stakeholder management capabilities
• Experience managing vendors, agencies, and event budgets
• Ability to balance strategic planning with hands-on execution
• Excellent communication and relationship-building skills
• Strong organisational and problem-solving abilities
• Experience working cross-functionally with commercial, marketing, and leadership teams
• Willingness to travel internationally as required

Nice to Have

• Experience building or leading an events function
• Experience managing or mentoring team members
• Experience within a technology, professional services, consulting, or other B2B environment

Why Apply?

This is a unique opportunity to take ownership of a global events programme and play a key role in shaping how a growing international organisation engages with customers, partners, and the wider market.