Director Customer Engagement

A major international player in online commerce is looking for its future Director Customer Engagement

This role sits at the heart of the company's growth strategy from its existing customer base: it is about turning customer engagement into a genuine commercial growth engine, by owning the strategy, program portfolio, and operating model that systematically increase purchase frequency, cross- and up-sell, and retention across both digital and physical channel

The person hired will also define how customer engagement operates as a scalable product portfolio: new ways of working, delivery models, and prioritization and steering frameworks driven by data. He/Her will lead a team of Product Owners and Business Analysts based in Par

is.Key responsibili

• tiesOwn end-to-end the customer engagement program portfolio (campaigns, automated always-on journeys, onboarding, loyalty), with direct accountability for the commercial impact gener
• ated.Define and own the KPIs and performance frameworks tied to digital and total revenue growth, purchase frequency, and customer base expan
• sion.Build a deep understanding of customer behavior and friction points, and translate these insights into value-generating use c
• ases.Orchestrate customer engagement consistently across all channels (email, app, e-commerce, messaging, sales tools), ensuring a seamless experience between digital and physical touchpo
• ints.Equip sales teams and specialists with actionable, data-driven recommendations, while also driving direct digital conver
• sion.Prioritize and scale high-impact use cases (onboarding programs, loyalty, account-based marketing, behavior-triggered journ
• eys).Build a scalable operating model, including governance, global vs. local responsibility split, and cross-team coordination princi
• ples.Define the business requirements for the martech stack, including orchestration capabilities, automation, and integration with CRM and data platf
• orms.Collaborate closely with e-commerce, customer activation, CRM, data, and martech teams to ensure aligned execu
• tion.Build, lead, and grow a high-performing, cross-functional organization (product owners, engagement specialists), and develop capabilities at scale internation

ally.Profile

• sought12-15+ years of experience in digital marketing, customer engagement, CRM, or product/portfolio leadership, including experience managing managers in an international co
• ntext.Strong commercial mindset with a proven track record of measurable business i
• mpact.Demonstrated expertise in customer lifecycle marketing, omnichannel orchestration, and data-driven decision-m
• aking.Experience building scalable operating models and leading cross-functional product organiza
• tions.Excellent analytical, strategic thinking, and stakeholder management s
• kills.Ability to translate customer insights into commercially valuable use
• cases.Good understanding of martech ecosystems, CRM platforms, and AI-driven personaliz