Director Brand Strategy - Emerging Brands

Job Description

• Define and lead Emerging Brands brand ambitions that align with Global brand positioning and regional performance targets.
• Lead regional Emerging Brands brand marketing investment in campaigns in collaboration with Global brands, ENA Full Funnel Marketing team, and Publicis designed to drive regional performance targets
• Engage regional Development and Design leaders to align on regional expansion strategies and investment opportunities
• Act as Subject Matter Expert on Emerging Brands strategies to key regional owners, investors, and at industry events
• Manage budget investments in regional brand campaigns to optimize ROI and performance vs brand ambitions and financial targets
• Coordinate deployment of brand initiatives across ENA aligning internal & external stakeholders. Feed back on concept design, costs, coordinate regional pilots, prepare owner value proposition & proof points.
• Track brand performance vs ambitions and regional compset, proactively flagging performance issues to be addressed
• Ensure owner value proposition for Emerging brands are clearly defined and articulated
• Lead a Brand Manager who will support the Director with all of the above activities
• Collaborate closely across Global & ENA teams to ensure we operate with a One Team mindset

Qualifications

• Business degree, MBA preferred
• Experience in Hospitality / Travel Marketing
• Experience working with both managed and franchise hotels
• Strong analytical, strategic, and financial acumen.
• Excellent communication and presentation skills
• Fluent in English and French.

Informations Diverses Sur Le Poste

• Societe : Accor SMI
• Lieu de travail : Issy les Moulineaux
• Statut : Cadre
• Type de contrat : CDI
• Durée du travail : Contrat Forfait Jours
• Date prévisionnelle d'embauche : 07/2026
• Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo