Directeur commercial / Directrice commerciale - Ascenseurs - France

In 2017, after more than ten years in the lift industry across Europe and Asia, Benoît Dupont noticed a system stuck in its ways where speed takes priority over quality and frontline teams remain invisible.

With Jade Francine and Tristan Foureur, he founded We

Maintain to put technology, trust and people back at the heart of building maintenance. Their ambition: give technicians back their autonomy, rely on in-house Io

T technology, and deliver a service designed for users and clients.

Based in Paris, London, Lisbon, Singapore and Hong Kong, we maintain lifts, escalators, automatic doors and fire safety systems. With 300+ employees, we combine on-the-ground expertise with data-driven management to deliver high-performing, transparent, and sustainable maintenance.

We don’t just maintain buildings. We transform how they’re operated. Why join us?

Because here, you don’t have to choose between autonomy and stability.

Large groups often offer stability, but little room to manoeuvre. Smaller organisations allow more freedom, but sometimes without clear direction.

At We

Maintain, we strike the right balance:Real autonomy, with modern tools and strong support

A culture built on trust, transparency and respect

Genuine opportunities for growth and internal mobility

A team that values commitment, perseverance and the drive to make things happen

And our values guide us every day:Care: Working with respect and kindness, internally as well as with our customers

Grit: Seeing things through, with high standards and determination

Uniqueness: Daring to be yourself, sharing your ideas and challenging the status quo Who we’re looking for

We are looking for a Head of Sales to lead our commercial strategy and sales team in France.

In this role, you will own commercial growth across maintenance, modernisation and new installation. You will be responsible for building a strong sales rhythm, improving pipeline visibility, strengthening forecast accuracy, and making sure our sales activity is aligned with operational delivery and margin will manage and develop a sales team working across maintenance and modernisation. Your mission will be to bring clarity, performance and consistency: stronger qualification, sharper account plans, better CRM discipline, tighter forecasting and more effective deal governance.

This is a hands-on sales leadership role in a technical, operationally complex environment. You will work closely with the France Managing Director, the Global Head of Sales, Operations, Finance, Marketing, Product and our field teams.

Previous sales leadership experience in the lift industry is essential for this role. We are looking for someone who has already sold lift maintenance, modernisation or technical services and successfully managed and developed a commercial team in this market.

To succeed, you will need to understand how field-based services work, how operational constraints impact commercial decisions, and how to build trust with clients in industries where quality, reliability, margin and delivery really matter. Your day-to-day at We

Maintain

As Head of Sales France, your role will be to lead commercial growth while building a strong operating rhythm for the French sales strategy & revenue growth

Define and lead the French sales strategy in line with local and global growth targets

Own sales performance across maintenance, modernisation and new installation

Build and maintain a strong pipeline with clear visibility on monthly, quarterly and annual targets

Identify and develop growth opportunities across office, residential, public sector and strategic portfolio segments

Strengthen our positioning with property managers, facility managers, asset managers, consultants, public sector clients and key decision makers

Ensure inbound and outbound opportunities are properly prioritised, qualified and converted

Represent We

Maintain in senior client meetings, strategic discussions and relevant industry events

Sales leadership & team performance

Lead, coach and develop the French sales team across maintenance and modernisation

Set clear targets, expectations and performance standards

Run effective 1:1s, pipeline reviews and performance conversations

Coach the team on qualification, negotiation, tender writing, pricing and closing

Build consistency and accountability across the sales organisation

Create a strong sales culture based on ownership, care, grit and high standards

Tendering, pricing & deal governance

Lead tender strategy for maintenance, modernisation and new installation opportunities

Ensure each opportunity is properly qualified and documented, including decision makers, influencers, competitors, risks, pricing, margin and route to close

Build a clear pricing approach that balances growth, competitiveness and gross margin

Challenge low-quality or high-risk opportunities when needed

Ensure large or strategic deals follow the right internal approval and governance process

Make sure we do not just win deals, but win deals that are profitable, deliverable and aligned with our operational reality

Salesforce, forecasting & sales discipline

Make Salesforce a reliable source of truth for the French sales team

Improve CRM discipline across pipeline stages, close dates, next actions, probability and forecast accuracy

Provide clear weekly and monthly reporting to the France Managing Director and Global Head of Sales

Track sales performance, pipeline coverage, conversion rates and key commercial risks

Bring more predictability, transparency and accountability to the sales rhythm

Strategic accounts & market credibility

Own and develop strategic relationships with key clients, consultants and market stakeholders

Build account plans for priority customers and target portfolios

Identify opportunities for growth across existing and new accounts

Develop senior relationships with property managers, facility managers, asset managers, consultants and key decision makers

Bring strong knowledge of the lift, building maintenance, technical services or field operations ecosystem

Share market intelligence on competitors, pricing trends, consultant influence and relevant regulatory developments

Sales & Operations alignment

Work closely with Operations to ensure what we sell can actually be delivered

Ensure smooth handovers from Sales to Operations, Customer Success and project teams

Partner with Finance on margin, invoicing, cash collection and contract risk

Share market insights with Product, Tech, Marketing and Leadership teams

Help build a stronger bridge between commercial ambition and operational execution What we’re looking for

You’re a great fit if you:Have proven senior sales leadership experience within the lift industry

Have strong experience selling lift maintenance, modernisation or related technical services

Understand how technical service contracts are sold, delivered and renewed

Have managed and developed a sales team before, ideally in a market where sales performance depends heavily on operational credibility

Have a strong track record in complex, multi-stakeholder sales cycles involving property managers, facility managers, asset managers, consultants, public sector clients or similar decision makers

Are comfortable with tenders, pricing, negotiation, strategic account management and contract risk

Understand the link between sales, operational delivery and margin

Know how to build a reliable pipeline and drive strong forecast discipline

Are comfortable using Salesforce or a similar CRM as a real source of truth, not just an admin tool

Can quickly build credibility with Sales, Operations, Finance, Leadership and clients

Are both strategic and hands-on: you can define the plan, but you are also willing to get close to the deals and support the team directly

Speak fluent French and professional English, as you will work closely with both French and global teams Bonus points if

You have experience selling recurring service contracts

You know the French property, facilities management or building maintenance ecosystem

You already have relationships with property managers, asset managers, facility managers, consultants or key decision makers in the French market

You have previously led a sales team through a phase of transformation, scale-up or performance improvement

You have a good understanding of technical regulations, compliance-heavy environments or operationally sensitive contracts

You have worked in a scale-up or fast-growth environment where you had to bring structure without creating unnecessary complexity What success looks like

You will be successful in this role if:You deliver the French sales targets across maintenance, modernisation and new installation

You improve pipeline coverage and forecast accuracy

Salesforce becomes a reliable source of truth for the French sales team

The team has clear targets, clear priorities and strong commercial routines

Strategic opportunities are properly qualified, priced and governed

Gross margin is protected or improved

Sales and Operations are strongly aligned, especially on large or complex deals

Handovers are cleaner and sold commitments are realistic and deliverable

The team becomes more accountable, more structured and more confident

We

Maintain strengthens its position with key clients, consultants and strategic accounts in France

In the first few months, we would expect you to:Understand the team, the market, the current pipeline and the key commercial risks

Bring more clarity to forecast, deal stages and priority opportunities

Strengthen the way Salesforce is used across the team

Identify where each team member needs coaching or support

Build trust with Sales, Operations, Finance and the France leadership team

Clarify qualification, pricing, handover and deal governance expectations

Establish a strong rhythm of pipeline reviews, 1:1s and performance follow-up What we offer

A strategic leadership role with direct impact on We

Maintain’s growth in France

Real ownership over the French sales strategy and team performance

Strong support from the France Managing Director and Global Head of Sales

A concrete, technical and field-based business where your work has visible impact

A company that combines scale-up autonomy with the stability of a strong international group

Modern tools, a collaborative culture and a high bar for execution

The opportunity to build a strong commercial organisation in a market with huge potential

Compensation package:A base salary of 65,000 to 80,000 per year, depending on experience

An annual performance bonus of 30,000 at target

A total annual OTE of 95,000 to 110,000A company car️ How to apply

Every application is reviewed carefully.

Let us know who you are, what attracts you to this role, and what you would like to build with us.

We are especially interested in people who understand technical services, field operations and complex B2B sales environments. We value motivation, curiosity, ownership and strong execution over a “perfect” background.

To apply, click the “Apply” button below and answer a few questions in the form. It’s quick, and it helps us get to know you better.

At We

Maintain, we value diversity, encourage personal development and are committed to inclusion. Whatever your background, story or identity, you are welcome to apply. Recruitment Process

An initial phone call with Katia, Recruitment Lead - 30 mins To get to know each other, understand your background, motivations and expectations

An interview with Romain, Managing Director France - 45 mins To discuss the French market, the business context, the team and the role’s priorities

An interview with Cheryl, Global Head of Sales - 45 mins To explore your sales leadership approach, your experience with complex sales cycles, forecast discipline and team performance

A final conversation with members of the Leadership team To confirm we share the same ambition, values and way of working

Welcome to the team!