Digital & Social Media Manager (H/F) - Content, Influence & growth USA Focus

About EX NIHILO

Founded in Paris, EX NIHILO is redefining modern luxury perfumery through creative freedom, avant‑garde craftsmanship, and an uncompromising entrepreneurial spirit.

Over the past few years, EX NIHILO has become one of the fastest‑growing luxury fragrance houses globally, with more than 500 points of sale worldwide, iconic creations such as Fleur Narcotique and Blue Talisman, and exceptional momentum across the United States and international markets.

Following the recent partnership with L Catterton, the largest global consumer‑focused investment fund backed by the LVMH ecosystem, EX NIHILO is entering a new phase of accelerated expansion with ambitious plans across retail, client experience, digital, and global brand elevation.

The Americas are at the center of this growth strategy.

We are looking for passionate, agile, entrepreneurial talents ready to join an ambitious journey and help shape the future of modern luxury fragrance.

THE MISSION

We are looking for a high‑impact, business‑driven Digital & Social Media Manager to elevate EX NIHILO globally and drive the next phase of exponential growth.

This is not a traditional social media role. This is a strategic and execution‑driven role at the core of the company, at the intersection of:

• Brand (image, desirability, storytelling)
• Business (growth, engagement, conversion)
• Performance (data, ROI, impact)

You will be responsible for turning EX NIHILO into a digital‑first luxury icon, with a strong cultural footprint, especially in the United States.

THE ROLE

We are looking for a next‑generation Digital & Social Media Manager – a true creator + strategist hybrid.

ISSUES WE’RE LOOKING FOR

• Understands how to build attention, community, and desire at scale
• Masters digital platforms, analytics and performance monitoring

PAST EXPERIENCES WE VALUED

• Build a social media plan consistently with the brand & communication strategy
• Pilot content creation with internal teams / external agencies / content creators, in perfect alignment with the brand artistic direction
• Create, shoot, edit, publish content at speed

KEY RESPONSIBILITIES

• Build a yearly calendar per platform, planify content creation and ensure adherence to publication timelines
• Instagram feed: pilot the creation of high‑quality story‑telling content and create a strong recognizable identity
• Instagram stories: produce content daily, owning the full process: idea → shoot → edit → publish
• TikTok: scout edgy content creators and engage them with the brand to feature our products
• LinkedIn: cover EX NIHILO corporate actualities (in‑person when possible) and publish in real time

• Define and execute a clear growth strategy across platforms
• Drive engagement, reach, and follower growth
• Analyze performance (views, retention, saves, conversion) and optimize continuously
• Manage KPIs and contribute directly to brand visibility and business impact

• Monitor and anticipate TikTok & Instagram trends in real time
• Translate trends into relevant, brand‑elevating content
• Stay deeply connected to fashion, beauty, lifestyle, and music culture

• Identify, engage, and collaborate with top creators and influencers (especially US‑based)
• Understand creator codes, formats, and tone of voice and make the right choices for the brand
• Build a strong community and brand advocacy

• Ensure a consistent, aspirational, and distinctive brand image
• Balance luxury codes with Gen Z accessibility
• Push boundaries while protecting the brand DNA

• Strong understanding of US social media and consumer dynamics
• Adapt content to maximize relevance and traction in the US
• Benchmark against best‑in‑class US beauty & luxury brands

PROFILE

• Native English speaker or perfectly fluent (mandatory)
• Proven experience in social media, content creation, or digital brand building
• Strong skills in video production (shooting & editing)
• Deep understanding of Instagram & TikTok ecosystems
• Ability to combine creative instinct with data‑driven thinking

KEY SKILLS

• Creative direction & storytelling
• Content creation (video‑first mindset)
• Social media analytics & performance tracking
• Trend forecasting & cultural awareness
• Influencer marketing understanding
• Speed, agility, perfect execution

KEY QUALITIES

• Creative. Fast. Instinctive.
• Highly connected to culture and digital ecosystems
• Entrepreneurial mindset (builder, not just executor)
• Obsessed with performance and results
• Bold personality, high energy, strong ownership

WHAT SUCCESS LOOKS LIKE

• Strong growth in followers and engagement
• Content that consistently performs and creates desire
• Increased brand visibility and cultural relevance in the US
• EX NIHILO becoming a reference brand on TikTok in the USA & Instagram in luxury fragrance

WHY JOIN US

• Be at the core of a fast‑growing global luxury brand
• Work directly with founders with high ambition and creative freedom
• Build something culturally impactful, not just visible
• Play a key role in shaping the future of luxury storytelling
• Dream BIG. Dream BLUE.