Digital Performance Specialist (Front Marketing)

Requirements

• 3+ years of experience in digital projects coordination
• Data‑driven, with strong analytical skills and the ability to use various sources of data to build a global vision
• Results‑oriented, with a strong ability to identify process weaknesses and drive improvements
• A solid understanding of the e‑commerce landscape, from initial customer touchpoints through to purchase and post‑sales contacts
• Comfortable working with diverse teams, including IT, UX, data science, legal, finance, logistics, commercial, and operational
• Leadership skills: able to challenge and influence others, positively manage change
• Proactive, organized, and autonomous, with the ability to move projects forward
• Fluent English is required. International experience is a plus

What the job involves

• Veepee is seeking a BPO - Digital Performance Specialist for its Front Marketing team, within the Marketing Department. Reporting to the Front Marketing Manager, the person in this role will ensure the optimization of the customer journey across all Veepee websites
• This will be achieved by continuously tracking and analyzing performance at each step of the customer journey, and by proposing and coordinating actions to improve it in collaboration with tech and other business teams
• Identify KPIs to measure business process performance and improvement
• Continuously monitor process performance through KPIs
• Measure success of process improvement based on KPIs defined and monitor added business value
• Benchmark against market best practices
• Define business needs (business issues that must be addressed) to improve the user experience
• Prioritize business needs with product teams based on value
• Validate functional specifications proposed by Product Owner(s), from a business perspective and provide feedback
• Review and validate tech delivery
• As the business owner of the Front roadmaps, manage transversal projects by identifying boundaries with other functions and coordinating/consolidating inputs from other Business Process Owners impacted
• Include all departments and regions within the scope of the role, formalizing regular exchanges to gather feedback and share deliverables