Digital Merchandiser, France

Paris, France | Hybrid (3 days per week in office)

This role sits at the intersection of eCommerce, digital marketing and shopper experience, offering a great opportunity to help shape how consumers engage with the LEGO® brand online across France and Iberia. Do you have the passion, drive and digital expertise to deliver best-in-class online shopper experiences? As an Associate Digital Merchandiser, you will play a key role in helping the LEGO Group create outstanding digital experiences across our retail partners' online platforms in France and Iberia. Working closely with Sales, Marketing, eCommerce teams and external partners, you will ensure our products are presented in the most engaging and effective way possible, helping us inspire more builders of tomorrow.

No relocation support is available for this position.

Core Responsibilities

• Ensure high-quality product presentation and brand execution across customer eCommerce sites.
• Develop and implement digital merchandising strategies for key B2B eCommerce partners across France and Iberia.
• Optimise product detail pages (PDPs), including titles, descriptions, images and digital shelf content.
• Analyse online performance and digital shelf metrics to identify opportunities and improve results.
• Plan, execute and track digital campaigns in partnership with Retail Marketing, Key Account teams and external agencies.
• Collaborate with internal teams to develop and deploy impactful digital assets and content.
• Support campaign implementation with eCommerce managers and retail partners.
• Build strong relationships with customers, agencies and technology partners to drive continuous improvement and innovation.
• Use analytics, testing and shopper insights to improve awareness, engagement, conversion and sales performance.

Essential Qualifications & Experience

• Experience within a fast-paced eCommerce environment, FMCG, Digital Agency, Media Agency or Technology-driven business (must be consumer goods focused).
• Understanding of omnichannel shopper behaviour and digital retail ecosystems.
• Experience managing projects within cross-functional marketing and eCommerce environments.
• Strong knowledge of eCommerce platforms, digital merchandising practices and CMS systems.
• Excellent attention to detail and strong organisational skills.
• Analytical mindset with a passion for innovation, trends and performance data.
• Fluent French and business proficient English both written and spoken is essential.
• Nice to Have: Experience driving online operational KPIs.
• Strong knowledge of web analytics and performance measurement tools.
• Advanced Excel and Microsoft Office skills.
• Experience working within Agile project management frameworks.
• Interest in emerging technologies and digital commerce innovations.

What’s in it for you? Here is what you can expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.