Digital Marketing & Content Manager – ETT M/F

Overview

Help shape how Carrier Transicold grows aftermarket revenue across Europe. The company is launching an Aftermarket & Services eCommerce Marketplace for the Europe Truck Trailer business, a strategic platform that will transform how fleet customers, distributors and service partners discover, purchase and engage with aftermarket parts, services and digital solutions. The Digital Marketing & Content Manager leads the marketing strategy, content and customer campaigns to drive launch, adoption and growth of the Marketplace across multiple European countries. This role owns the end-to-end customer-facing experience of the marketplace, from site content and SEO-GEO to proactive, data-driven campaigns that grow traffic, conversion and aftermarket revenue.

The ideal candidate thrives in a fast-paced environment with a creative, analytical mindset, strong project management skills and proven experience in global companies and large-scale eCommerce or marketplace initiatives. The candidate should have experience working within a corporate structure and the ability to tailor communications to fleet customers, distributors and service partners. The role requires excellent digital marketing skills for digital media, a strong grasp of content’s role in driving SEO-GEO and digital discovery, and a track record of meeting deadlines.

Location

Rueil-Malmaison

Key Responsibilities

• eCommerce Marketplace Content Management
  • Own and continuously optimize customer-facing marketplace content across multiple European countries and languages, including landing pages, category pages, product pages, promotions, FAQs and editorial assets.
  • Define and own marketplace content standards and rules (product data, seller content, editorial pages) and establish governance frameworks for internal teams and external sellers.
  • Govern content standards, tone of voice and brand consistency across the marketplace and seller ecosystem.
  • Collaborate with Aftermarket & Services, Marketplace representatives, Web/SEO-GEO, Digital/IT, Marketing, Legal and Finance.
  • Partner with Legal, Finance and Compliance to ensure marketplace content meets regulatory, commercial and brand requirements across European markets (terms and conditions, pricing display, disclaimers, country-specific regulations).
  • Partner with the Digital Marketing team on applying SEO-GEO best practices across marketplace, category and product pages in multiple languages and markets.
• Product Catalog & Data Quality Management
  • Own content quality across the marketplace catalog (titles, descriptions, attributes, documents and images) in all supported European languages.
  • Define mandatory versus optional product data requirements in collaboration with Product, IT and Digital teams.
  • Monitor and improve catalog health KPIs (completeness, consistency, accuracy and duplicates).
  • Ensure content readiness for marketplace phased rollouts.
• Customer Campaigns & Communications
  • Partner with the Aftermarket team to define and execute the digital marketing strategy to drive traffic, online orders and aftermarket revenue growth.
  • Plan and run proactive customer campaigns (paid, owned and earned) promoting aftermarket parts, service plans and digital solutions.
  • Build pre-launch, launch and post-launch communication plans across the marketplace, Carrier digital channels, events and trade shows.
  • Design and execute CRM, marketing automation and customer lifecycle campaigns to nurture, retain and grow fleet customers and service partners across the aftermarket journey.
  • Contribute to marketplace positioning and marketing from a customer-experience lens.
• Analytics & Performance
  • Track and report on traffic, acquisition, conversion, engagement and campaign performance.
  • Monitor content health KPIs (completeness, accuracy and SEO visibility) and drive continuous improvement.
  • Translate customer and marketplace data into insights and next-best actions for campaigns and content.

Qualifications

• Bachelor\'s degree and a minimum of five years of relevant experience or an advanced degree in a related field.
• Proven experience leading digital marketing, eCommerce or marketplace content in B2B or B2B2C environments.
• Strong understanding of SEO-GEO principles, keyword research and technical optimization.
• Proficiency in English for both written and spoken communications.
• Experience with eCommerce and marketplace platforms (Mirakl, Shopify, Amazon Seller Central).
• Proficiency with analytics and SEO-GEO tools (Google Analytics, Search Console, SEMrush, Screaming Frog) and marketing automation, CRM and analytics platforms.
• Familiarity with paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Knowledge of web design, HTML/CSS and UX/UI principles.

Preferred Qualifications

• Seven years of experience in digital marketing, SEO or eCommerce.
• Proven ability to deliver high-quality work with a strong work ethic.
• Strong time-management skills with the ability to work with a sense of urgency under demanding deadlines.
• Comfortable interacting with cross-functional teams and an international network.
• Strong analytical mindset with the ability to translate data into strategy.
• Excellent communication, project management and organizational skills.

Compliance & Equal Opportunity

Carrier is committed to equal opportunity and non-discrimination. All qualified candidates will be considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or other protected status. If you require a reasonable accommodation during the recruitment process, please contact Carrier Recruiting.

Application

Applications are accepted for at least 14 days from the posting date. Deadline: 8 July 2026.