Digital Marketing Assistant

Jobposition: GlobalDigital ProjectManager(Intern/Apprentice)

StartingBeg Jan

Missions

Within the Communication department and under the responsibility of the Global Digital Senior Manager & Global Social Media Manager, you will participate in the implementation of the digital strategies of COTY niche brands: Jil Sander, Tiffany & Co and Infinitely Coty Paris. Demonstrating a real interest in digital and new technologies, you will be able to combine analytical skills and creativity to identify new opportunities to increase the digital performance of the brands in the portfolio.

• Help deploy our niche brands digital plan for fiscal year to come
• Build social media calendars, coordinate with agency and find ways to improve our performance on social media
• Consolidate and analyze paid media campaign reports, define KPIs and highlight PCA’s key learnings
• Follow-up on strategies and activations on various digital pillars: Media, Digital in store, eCommerce
• Help coordinate and develop digital activations for our brands new product launches
• Help manage our brands’ social media accounts – Editorial planning, tone of voice and fanbase growth
• Develop digital toolkits to make sure markets have all necessary information to communicate appropriately on new launches
• Identify industry trends and top-performing contents
• Study competitive benchmarking and rank brands’ performance
• Audit e-commerce contents and consumer digital/e-commerce purchasing journey on key e-retailers

Profile

• 1 to 2 experiences as a digital project manager ideally in the beauty industry, or in a communication/digital agency or a group
• Has a strong analytical mind
• Has an excellent understanding of the digital and social media ecosystem and knows how to be creative on social media platforms
• Is organized, rigorous and has a sense of responsibility
• Knows how to prioritize and juggle between different projects and brand DNA
• Fluent in English with excellent business writing skills are a must
• Proficiency in Klaviyo, Sprinklr and Trackr would be a plus