Digital Communication Manager - LOOK Cycle

LOOK Cycle, a pioneer of innovation in the cycling world, has been designing and manufacturing high-end frames, pedals, and equipment in Nevers. Building on its world-renowned French expertise, the brand continues to push the technical and stylistic boundaries of cycling.

Driven by growth and strategic structuring, LOOK seeks to strengthen its brand image, assert its positioning, and develop an ambitious communication strategy, both in France and internationally.

Contexte and key challenges

The premium cycling market is undergoing a profound transformation. Customer journeys are now omnichannel, audiences are fragmenting between Western platforms and Chinese ecosystems, and AI is redefining the rules of content creation and brand discovery. In this context, LOOK Cycle is looking for a Digital Communications Manager capable of structuring, driving, and maximizing performance across its global digital presence.

This role addresses a threefold business objective:

• International Awareness: Build and amplify the LOOK brand story across all markets.
• D2C Acceleration: Fuel the direct-to-consumer strategy by working hand-in-hand with the E-commerce Manager on acquisition funnels, conversion, and digital retention.
• Chinese Market Expansion: Structure the brand’s presence on WeChat and Xiaohongshu by managing a local agency and tailoring the storytelling to Chinese cultural nuances.

The missions

• Objective 1: Drive brand awareness & storytelling
• Editorial strategy & omnichannel execution: Define and coordinate the digital editorial plan across all touchpoints.
• Content creation & CRM: Produce high-value written content and orchestrate the newsletter/emailing strategy.
• Community management & engagement: Grow and engage online communities across all platforms to foster brand loyalty.
• Chinese market expansion: Structure and scale LOOK’s presence on WeChat and Xiaohongshu by managing the local agency.
• Objective 2: Maximize Digital Performance & Conversion (D2C Growth)
• Paid media & acquisition strategy: Manage, allocate, and optimize paid media investments (Meta, Google Ads, etc.) to drive qualified traffic.
• Website experience & discoverability (SEO): Enhance the online customer journey and boost brand visibility on search engines.
• Digital activations & launch campaigns: Lead digital activation campaigns during key product launches and coordinate external partners.
• KPI tracking & analytics: Monitor key performance metrics across the entire digital ecosystem.
• Reporting & continuous optimization: Produce regular performance reviews and provide strategic recommendations for ongoing improvement.
• Cross-functional synergies: Work closely with the E-commerce and Brand teams to ensure complete alignment with business goals.

Expected profile

Profile

Master’s degree (Bac+4/5) in Digital Marketing, Digital Communication, Business, or equivalent, with a minimum of 5 years of experience in digital communication, digital marketing, or social media management, including paid media budget management. Experience in the sports, cycling, outdoor, or premium brand sectors is required, alongside a proven track record in coordinating multi-partner digital activations (brands, athletes, distributors).

• Paid media & analytics: Mastery of Meta Ads, Google Ads, YouTube Ads, Google Analytics, and Meta Insights with a strong focus on budget management, ROAS optimization, and turning data into actionable recommendations.
• Social media, CRM & AI: Proficiency in social management platforms (Meta Business Suite, Later, Hootsuite) and CRM tools (Klaviyo, Mailchimp, Brevo). Strong affinity for generative AI tools (ChatGPT, Claude, etc.), AI social listening, and marketing automation. Familiarity with Chinese digital ecosystems (WeChat, Xiaohongshu) is a plus.
• Content, copywriting & management: Proven storytelling and copywriting skills in both French and English. Ability to brief, manage, and evaluate agencies and freelancers across multiple international markets.
• Knowledge of Mandarin or Chinese digital tools is a strong plus.

Skills & personal attributes

• Strategic & Bbusiness mindset: Ability to bridge brand storytelling with business performance, combining creative vision with a strong focus on ROI.
• Organization & agility: Highly rigorous and structured, capable of managing multiple international projects simultaneously while demonstrating creativity, responsiveness, and strong planning skills.
• Cross-functional collaboration & autonomy: Excellent interpersonal skills for seamless teamwork across departments (sports, product, sales, tech), with the ability to execute autonomously while strictly respecting brand guidelines.
• Curiosity & continuous learning: Strong technological curiosity and an eagerness to test, learn, and integrate emerging tools into daily workflows.

Primary location: Position based at LOOK Cycle’s headquarters in the dynamic region of Burgundy France (Nevers).

Remote work policy: Hybrid setup with 1 day of remote work per week.

Travel: Occasional business travel to be expected for brand events, key product launches, and partner meetings.

Start date: Position to be filled as soon as possible (or based on candidate availability).