Digital Account Manager - Nestlé

Position Overview

NESCAFÉ is one of the key brands in the Nestlé portfolio at Publicis Conseil and the Strategic Business Unit (SBU) is key to the global ambition of the NESCAFÉ brand.

The brand is operating a major strategic and creative shift, and the team is responsible for creating, launching, and managing the brand platform and following up on local developments in a collaborative manner.

Publicis Conseil has a key role in local developments, especially as the client SBU operates a decentralized model. The markets are divided into 5 regions: Greater China, LATAM, AOA, North America, and Z-Europe. The Z-EU is the only area that is centralized and therefore not managed by this SBU but by another team at Publicis Conseil.

We are currently looking for a hybrid bilingual Account Manager to manage projects across a variety of topics (International network, platform, 360 campaign, social, etc.) of varying durations from approximately 2 to 6 months, which all call on several areas of expertise, within a methodological framework existing or to be created.

Key Expectations & Skills

• Fluent English is mandatory.
• Rigor.
• Curiosity – desire to progress.
• Reactivity and (above all) proactivity.
• Autonomy.
• Team spirit.
• Solution-oriented for the client.
• Clear, rigorous, concise, and exemplary oral and written communication (spelling, content, frequency).

Qualifications

• 4-5 years in a communication or business school, with at least 5 years’ experience in an advertising agency or a communication group (FMCG experience is a plus).
• Fluent English (oral and written).
• Highly developed strategic and organizational skills with a strong sense of priorities to ensure effective project management.
• Interpersonal skills, ability to listen, willingness to push ideas and to be resilient if necessary to adjust them.
• Team spirit and “drive”.

Experience & Responsibilities

• Prior experience managing within a network and/or international network digital, ATL and potentially CRM projects.
• Organization & Project management:
  • Build and regularly monitor the timelines on the basis of the validated estimate with the appropriate agency/partners.
  • Interact regularly with traffic and Creative resource for the booking and planning of resources (staffing).
  • Develop the brief with the experts and know how to communicate and follow it internally.
  • On-board and orchestrate the transversal team (internally: Strategy, Creative. Externally: Tech supplier, CRM, SEO team, local or regional agency) and organize/present internal & client kick-offs.
  • Follow the scope (scope of engagement) and be able to identify changes having an impact on the schedule and/or budget.
  • Monitor the production of deliverables, their quality and their performance (creative & production). Agile project management experience is an advantage.
  • Identify and elevate alerts to management and client.
  • Identify the risks and propose a mitigation plan.
  • Contribute / develop certain deliverables (reports / synthesis, etc.).
  • Contact and maintain the relationship with external partners.
• Reporting:
  • Prepare operational steering bodies (worklist, weekly report, etc.).
  • Formalize and distribute the agendas, reports, assessments.

Management

• At ease managing international Mid to Senior level clients in English. Other languages a bonus.
• Day to day management of a small team internally as well as day to day management of the client across a variety of subjects – in constantly evolving situations.
• Coordinate internally, facilitate and monitor interventions by the Agency's experts in and/or external partners the different phases of the project.
• Market coordination – providing onboarding support to global markets, supervise strategic and creative development the delivers the brand strategy consistently. This includes constant monitoring ensuring work is on track and aligned to central to mitigate risks across any project/campaign development.
• Understand the technical issues of projects and know how to work in good collaboration with all expertises.