Dealer Marketing Specialist

About Geely Auto France

As part of its expansion in France, Geely Auto is seeking a Dealer Marketing & Communication Manager to support the growth of the brand and ensure excellence in marketing execution across its dealer network. Reporting directly to the Marketing Director, you will serve as the primary marketing contact for Geely dealerships, supporting all retail marketing activities. Acting as a true business partner to the dealer network, you will contribute to improving commercial performance, customer experience, and brand consistency across all retail locations.

Key Responsibilities

Dealer Marketing Development

• Define and implement the Dealer Marketing strategy in line with Geely Auto France's commercial objectives
• Support dealerships in developing and executing local marketing plans
• Advise dealers on best practices for retail marketing, customer acquisition and sales activation
• Identify opportunities to improve dealer marketing performance across the network

Retail Marketing & Customer Experience

• Develop retail marketing initiatives designed to generate showroom traffic
• Design and deploy national and local retail marketing campaigns
• Ensure full compliance with Geely brand standards and deliver a best-in-class showroom customer experience
• Contribute to the continuous improvement of the dealership customer journey

Marketing Campaign Management

• Coordinate the execution of national marketing campaigns across the dealer network
• Ensure effective local implementation of digital marketing campaigns
• Monitor the quality and consistency of communication materials and promotional activities
• Track campaign performance through key KPIs including traffic, leads, conversion rates and ROI

Budget Management

• Manage the Dealer Marketing budget
• Administer dealer co-op marketing and marketing fund programs
• Process and monitor dealer reimbursement requests
• Ensure optimal budget allocation while maintaining compliance with internal financial procedures

Brand Management

• Ensure consistent implementation of the Geely visual identity throughout the dealer network
• Verify compliance of marketing materials, dealerships and events with brand standards
• Support new dealership openings and launch events

Cross-functional Collaboration

• Work closely with Sales, Digital Marketing, CRM, Communications, PR and Customer Experience teams
• Provide support on additional marketing projects according to business priorities

Candidate

• Profile Master's degree (Business School, Marketing or equivalent)
• Minimum of 10 years' experience in Communication, Dealer Marketing, Retail Marketing, Trade Marketing or Dealer Network Development
• Previous experience within the automotive industry or a dealer network is essential
• Strong understanding of retail operations and customer experience management
• Solid budget management skills
• Proven experience managing omnichannel marketing campaings
• Ability to manage multiple projects simultaneously
• Strong analytical mindset with a results-driven approach
• Excellent interpersonal and communication skills with a strong field-oriented mindset
• Experience in project management and PR event organization
• Fluent English (written and spoken)

Key Competencies

• Dealer Marketing
• Retail Marketing
• Dealer Network Development
• Showroom Experience
• Budget Management
• Local Marketing
• Digital Campaign Execution
• Trade Marketing
• Project Management
• Event Management
• Customer Experience
• Cross-functional Collaboration
• Performance Analysis

Geely's mission is to create a smart mobility experience that exceeds user expectations, become a tech-driven global auto company and the most competitive and respectable Chinese auto brand in the world.