CUSTOMER JOURNEY OPTIMIZATION MANAGER
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Fort de son efficience, de son agilité et de son esprit d'équipe, le Groupe fait preuve d'exigence et d'audace pour définir la mobilité de demain.
Pour réussir ces transformations, l'entreprise a besoin de tous les talents. Rejoignez-nous !
Chez Stellantis, nous évaluons les candidats selon leurs qualifications, leurs mérites et les besoins du métier. Nous accueillons les candidatures des personnes de tout genre, âge, ethnie, nationalité, religion, orientation sexuelle, et handicap. La diversité de nos équipes nous permettra de mieux appréhender l'évolution des besoins de nos clients et de notre environnement futur.
The Customer Journey Optimization Manager owns the performance of the customer journey on the website and connected digital tools used by both online visitors and offline sales teams. Based on issues and opportunities identified by Performance Marketing and Market teams, this role is accountable for defining and driving concrete improvements to the site journey, ensuring it effectively supports customer needs and sales outcomes. The role focuses on how well the website and all other digital touch point performs as a journey, from first visit to lead handover to sales. Key Responsibilities- Own the performance of the site-centric customer journey and related digital touchpoints (shopping tools, forms, dealer locator,…) Act on insights provided by Performance Marketing and Market teams regarding journey issues and gaps identified by marketing performance analysis and user centric surveys Define, prioritize, and drive optimization actions on site flows, tools, and touchpoints Improve site level KPIs: user satisfaction, goal completion rate, funnel conversion, and lead capture Coordinate with Regional Marketing, ICT, and UX teams to implement journey improvements Work closely with multiple brands, markets, and marketing entities to ensure alignment and scalability of journey optimizations Track the impact of delivered actions on site and journey performance KPIs
- Strong understanding of website performance, customer journeys, and conversion optimization Hands on Experience with digital analytics and performance KPIs (e.g. funnel conversion, goal completion, lead performance) Hands on experience with A/B testing and experimentation tools (e.g. Dynamic Yeld, Optimizely, AB Tasty, Google Optimize or equivalent) Ability to work with data from analytics, CRM, and marketing platforms shared by Marketing Performance team to drive prioritization Solid knowledge of digital tools supporting lead generation and sales handover (forms, configurators, CRM integration, sales enablement tools) Familiarity with UX, CRO, and digital product delivery processes
Comfortable working in complex, multi brand, multi market digital environments Experiences in the carmaker industry is a plus.
Soft Skills- Strong execution mindset with clear ownership and accountability Ability to translate insights into concrete, actionable improvement plans Excellent cross functional collaboration and stakeholder management skills Ability to influence without direct authority, across brands and markets Structured, pragmatic, and results oriented approach Customer centric mindset with strong business impact focus Clear communication skills, adapted to C level, marketing, sales, and delivery teams Job ID: Job Area: Sales and Marketing
Posted Date: 13/04/2026