Cross-Sell Business Development Manager

Cross-Sell Business Development Manager – France or Germany

France or Germany | Remote / Hybrid

We are supporting an established international business software organization in the search for Cross-Sell Business Development Managers to accelerate growth within its existing manufacturing customer installation bases in France and Germany.

This is a highly collaborative commercial role combining business development, account management, and solution consulting . You will identify new opportunities, build relationships with senior manufacturing stakeholders, and help customers improve their operations through digital manufacturing and AI-enabled production solutions.

The Role

You will act as the link between local ERP sales teams and specialist solution experts, developing cross-sell opportunities from initial discovery through to contract signature.

Your responsibilities will include:

Revenue and Pipeline Development

• Deliver cross-sell bookings targets within your market
• Identify opportunities across an established ERP customer base
• Build and manage a strong pipeline of qualified opportunities
• Develop account plans for strategic manufacturing customers
• Manage opportunities from qualification through to closure
• Partner with local ERP Account Managers and sales teams
• Educate internal teams on solution capabilities and value propositions
• Support joint customer meetings, discovery sessions, and demonstrations
• Ensure opportunities are tracked through the agreed sales process
• Build relationships with C-level, Operations, Production, Manufacturing, and Digital Transformation leaders
• Conduct discovery sessions to understand operational challenges and priorities
• Position solutions around measurable business outcomes, including:
• Increased manufacturing productivity
• Reduced waste and operating costs
• Improved Overall Equipment Effectiveness
• Digitalization of shop-floor processes
• AI-supported production optimization
• Qualify opportunities and develop compelling business cases
• Coordinate demonstrations and technical resources
• Prepare proposals and commercial offers
• Support or lead customer negotiations
• Maintain accurate pipeline reporting and sales forecasts

Market Development

• Build market intelligence across the French or German manufacturing sector
• Identify high-potential industries, accounts, and reference customers
• Support webinars, customer events, marketing campaigns, and other demand-generation activities

What We Are Looking For

• At least five years of B2B software sales, business development, or account management experience
• Experience selling into manufacturing, industrial, or production-focused organizations
• A proven ability to manage multiple sales opportunities simultaneously
• Strong consultative selling and stakeholder management skills
• Experience with ERP, MES, manufacturing software, business intelligence, AI, or digital transformation solutions
• Fluent French or German, together with strong English communication skills
• Experience within a SaaS or enterprise software environment
• Knowledge of manufacturing processes, Lean Manufacturing, Industry 4.0, MES, APS, BI, or AI-enabled production solutions
• Experience working across channel, indirect, or cross-functional sales structures
• Familiarity with CRM platforms such as Salesforce or HubSpot

Your Strengths

You will be:

• Commercially driven and results-focused
• Entrepreneurial and proactive
• Comfortable influencing stakeholders without direct authority
• Skilled in opportunity qualification, account planning, negotiation, and value-based selling
• Able to translate manufacturing challenges into clear business cases

This is an excellent opportunity for commercially ambitious software sales professionals who understand manufacturing and want to play a key role in growing the adoption of innovative digital production solutions.

#ManufacturingSoftware #BusinessDevelopment #SoftwareSales