CRO & Website Lead

Conversion & Website Lead

As our first Conversion & Website Lead, you will own spiko.io end to end, from roadmap to delivery.

Your mission is to make the website Spiko's best-performing acquisition channel, by improving the performance of our pages and accelerating the pace of our experiments.

Key Responsibilities

• Develop a deep understanding of our customers and their journeys , by analyzing user behavior through web analytics tools (GA4), heatmapping tools (Clarity, Hotjar, Contentsquare), and insights from sales calls.
• Own the website roadmap , by prioritizing new pages, redesigns and structural improvements based on business goals, and managing delivery with design and engineering.
• Build high-impact landing pages in close collaboration with the design team to create compelling variations, and work with local teams to adapt messaging to each market.
• Own and continuously enrich the experimentation roadmap , by crafting clear hypotheses based on behavioral insights, competitive analysis of leading fintech players, and internal data; prioritize tests using a structured framework and manage technical delivery.
• Take ownership of tracking and measurement , by managing the tagging plan and ensuring accurate conversion tracking across the funnel.
• Monitor website performance , from traffic and conversion to page speed, and turn results into actionable learnings.

Requirements (must-haves)

• Successful experience owning a website end to end (Website, Web Growth or CRO role) in a top-tier startup, with a proven track record of improving conversion through structured experimentation.
• Advanced proficiency with CRO tools (AB Tasty, Clarity, GTM …)
• Deep interest in financial services and enthusiasm for Spiko’s mission.
• Outstanding communication and editorial skills with native-level fluency in English.
• Strong autonomy and strategic thinking skills.

Nice to have

• Advanced command of AI tools in your daily work, including Claude Code.
• Experience at a top-tier B2B or B2C fintech company.
• Experience in multiple European markets.

What we offer

• Competitive package : salary + stock options
• Office : in the heart of Paris
• Remote work : up to 2 days per week and one full remote week per month
• The best tech for your job : latest-generation laptops and industry-leading software
• Health insurance : 100% covered by Spiko
• Monthly Budget to cover different perks of choice
• Transport : 50% of public transport pass covered or the Forfait Mobilités Durables (FMD)
• Referral Bonus
• Social life : regular afterworks and biannual offsites

At Spiko, we hire for what you can bring - your skills, your judgment, your drive - not for what you look like, where you come from, or what your background is. We're committed to building a team that reflects the breadth of the customers we serve, and to creating an environment where everyone can do their best work. If something in this job description doesn't match your background perfectly but you believe you'd thrive in the role, we encourage you to apply anyway. Tell us why.