CRO (conversion rate optimisation) Expert - Freelance

• Audit client funnels (e-commerce, lead gen, SaaS) end-to-end: UX friction, Behaviour psychology, page performance, tracking integrity, funnel drop-off.

• Build and prioritize a testing roadmap based on impact and effort.

• Design and run A/B and multivariate tests (landing pages, checkout, forms, pricing pages).

• Partner with Spaag’s UX/design experts and paid acquisition teams to align CRO recommendations with traffic quality and campaign intent.

• Translate results into board-ready reporting: statistical significance, revenue impact, next-test recommendations.

• Contribute to client workshops and steering committees as the CRO voice of the account team.

Your toolkit

A/B testing platforms (VWO, AB Tasty, Google Optimize successors, Convert), GA4, Hotjar/Contentsquare/Clarity or equivalent, Looker Studio, basic HTML/CSS for test implementation, Webflow, Wordpress statistical significance frameworks.

Why Spaag

• Direct exposure to CMO and C-level stakeholders and midcap companies with very interesting stakes

• A multi-expertise international team (paid, SEO/GEO, CRM, content, data) to work with and test hypotheses with you

• Multi-sector client base (retail, food & beverage, industrial, Eduation professional services)

• Multi awarded consulting firm (11 awards in 4 years)

7+ years in conversion rate optimization, ideally split between agency/consultancy and in-house B2B or SaaS roles.Proven track record of tests with measurable revenue or conversion impact (be ready to show numbers, not only tools management).Strong grasp of web analytics and statistical rigor- you can defend a result under questioning from a data-literate client.Comfortable presenting directly to marketing directors and C-levels, in French and English.Freelance status (or equivalent) with availability for a recurring monthly engagement.What sets you apartExperience in B2B lead gen (and B2C e-commerce contexts is a bonus).Familiarity with CRM/marketing automation platforms and paid campaigns (to align CRO recommendations with lifecycle stages).A point of view on how AI-assisted personalization is changing CRO practice.