CRM Domain Lead (Microsoft Dynamics 365)

Building on its strong global growth and increasing operational complexity, L-Acoustics is accelerating its digital transformation to better support a customer-centric and data-driven organization.

Within this dynamic, the IT & Digital division, and specifically the Enterprise Applications Services team, acts as a strategic enabler, delivering robust, scalable, and integrated solutions across the Group’s core business domains.

As part of this ambition, the CRM ecosystem plays a critical role in connecting teams, enhancing customer engagement and driving commercial performance globally.

We are now looking for a global CRM Domain Lead (Microsoft Dynamics 365) to take full ownership of this domain and elevate it to the next level.

In this position, you will shape and drive the CRM vision, ensuring strong alignment between business priorities, digital capabilities, and enterprise architecture. You will play a key role in structuring, scaling, and optimizing our global CRM platform, delivering a seamless and high-value experience for users across regions.

Your role and responsibilities:

In this role, your missions will include:

CRM Strategy & Roadmap Ownership:

• Own the end-to-end management of the Microsoft Dynamics 365 CRM platform at a global level.
• Define and drive a clear, value-driven roadmap, aligned with business priorities and the overall IT & Digital strategy.
• Ensure strong alignment with enterprise architecture, data strategy, and core systems landscape.
• Position CRM as a key enabler of customer‑centricity and business performance.

Product & Delivery Leadership:

• Act as CRM Product Owner, driving Agile practices across the domain.
• Own and prioritize the product backlog based on business value.
• Drive delivery execution (sprints, releases, roadmap planning, etc.) with internal teams and external partners.
• Ensure high‑quality, scalable, and maintainable solutions through strong delivery standards.

Business Partnership & Adoption:

• Act as a trusted partner to global business stakeholders (Sales, Customer Support, Business Development, Communications, and Education).
• Translate needs into efficient, scalable, and user‑centric solutions.
• Challenge and optimize business processes with a value‑driven mindset.
• Drive user adoption, engagement, and satisfaction across regions.

Transformation & Continuous Improvement:

• Lead CRM transformation initiatives to support evolving business needs.
• Drive continuous improvement of processes, tools, and ways of working.
• Maintain a continuous technology watch on Microsoft Dynamics 365 and Power Platform evolution, as well as industry best practices.
• Foster a product mindset and foster business autonomy via low‑code solutions.

Governance, Performance & Operations:

• Define and enforce CRM governance frameworks (data quality, security, user access, standards, etc.).
• Ensure platform reliability, scalability, and performance, in collaboration with IT operations and other support teams.
• Monitor usage, adoption, and business KPIs.
• Drive platform performance optimization.

Your profile and skills:

Education & Experience:

• Master’s degree in Business, Engineering, Information Systems, or equivalent.
• 5-8+ years of experience in CRM environments, ideally in international contexts.
• Proven track record in leading CRM initiatives, or transformation programs.
• Experience in complex, multi‑entity, or global organizations is a strong plus.

CRM & Technical Expertise:

• Strong functional expertise in Microsoft Dynamics 365 CRM (Sales, Marketing and Customer Service modules).
• Good understanding of CRM architecture, integrations, and data flows.
• Experience with Microsoft Power Platform (Power Apps, Power Automate) is a plus.

Delivery & Methodologies:

• Experience working in Agile/product‑oriented environments.
• Strong backlog management and prioritization skills.
• Ability to drive projects with a hands‑on and solution‑oriented approach.

Business & Leadership Skills:

• Excellent communication and stakeholder management skills.
• Ability to bridge business and technology effectively.
• Strong ownership, leadership, and influencing capabilities.
• Strong ability to coordinate with external vendors/partners.

Language:

• Fluent in English (written and spoken) – essential for a global role.

Location: 91300 Massy – France.