CRM Campaign Lead — AI-Driven, Asana-Powered Orchestration

Accor Group. Lead end-to-end CRM campaigns across ENA, covering ALL-Loyalty and Brands across email, push, and mobile channels. Drive briefs, assets, translation, and QA, with Asana as the orchestration backbone and AI-powered tools aiding copy and translation at scale.

Own performance, run A/B tests, coordinate with agencies and internal teams, ensure on-brand asset delivery across languages, and report on impact to stakeholders.