Creative Strategist (TikTok Shop)

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, ranking us among APAC’s top high‑growth companies, and we have been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!

Role Overview

As a Creative Strategist (TikTok Shop) , you’ll be at the forefront of turning TikTok into a high‑leverage growth channel for our DTC supplements brand. You’ll own creative strategy for TikTok across organic content, paid ads, and TikTok Shop, identify what makes content perform on‑platform, translate insights into scalable creative systems, and help drive customer acquisition and conversion through TikTok‑specific strategies. Serving a primarily female demographic aged 35–65, you’ll combine creative research, platform understanding, trend fluency, and direct response thinking.

Responsibilities

• Drive TikTok Channel Growth Through Creative Strategy: Own the strategy, identify how to unlock acquisition and conversion, develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop, translate insights into repeatable creative frameworks.
• Conduct In‑Depth TikTok Creative Research: Dive into trends, competitor activity, creator formats, comment sections, customer behaviour; use research tools to identify opportunities; distil findings into actionable creative angles, hooks, scripts, and briefs.
• Execute a Strategic TikTok Testing Process: Build and refine a testing pipeline, partner with teams and creators, evaluate and iterate on concept, identify winning patterns and scale through a structured testing approach.
• Create for Every Stage of the TikTok Customer Journey: Develop creatives tailored to different funnel stages, match user mindset, ensure platform‑native and strategically aligned to brand goals.
• Build Engaging, Native, High‑Converting Content: Develop ad concepts and organic content built for TikTok, emphasize attention, retention, relatability, action; identify trends and storytelling devices that can be adapted into high‑performing branded content.
• Support TikTok Shop Growth: Partner with stakeholders to develop creatives that improve shop performance, shorten the path from discovery to purchase within the TikTok ecosystem, and test creative approaches that enhance product page engagement and sell‑through.
• Optimize Conversion Levers Through Creative: Identify content and funnel bottlenecks on TikTok, improve performance by testing hooks, pacing, CTAs, product demonstration, proof elements, creator delivery, and offer framing.

How You’ll Succeed

• Consistently develop TikTok creatives that drive strong engagement, click‑through rates, hold rates, and conversion performance.
• Contribute meaningfully to TikTok becoming a scalable acquisition and growth channel across organic, paid, and TikTok Shop surfaces.
• Deliver concepts that combine platform relevance with commercial impact, balancing native storytelling with direct response performance.
• Help uncover repeatable creative insights that improve testing velocity, creative hit rate, and overall TikTok efficiency.
• Strengthen collaboration between Growth Marketing and Product Marketing by translating TikTok learnings into scalable growth opportunities for the wider business.

Qualifications

• 5+ years in DTC creative strategy, performance creative, or growth‑focused content development, ideally with meaningful experience on TikTok Shop.
• Strong portfolio showcasing short‑form content, direct response creative thinking, and an understanding of what makes content perform in‑feed.
• Deep familiarity with TikTok as a platform, including content trends, creator dynamics, paid creative best practices, and shopping behaviour.
• Experience developing concepts across both organic and paid social, with strong instincts for platform‑native storytelling.
• Strong grasp of creative testing methodologies, including how to evaluate and iterate on hooks, formats, messaging, and visual delivery.
• Ability to bridge brand, content, and performance thinking — creating work that is engaging, culturally relevant, and conversion‑oriented.
• A passion for psychology, storytelling, video, design, and consumer behaviour that translates into compelling customer‑centric creatives.
• Proactive engagement with emerging trends, creators, platform changes, and best practices across TikTok and the wider DTC creative ecosystem.

Equal Opportunity Employer

We treat all candidates equally – if you’re interested please apply through our careers portal.