Creative Producer — Generative AI [CDI]
Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.
We are looking for a Creative Producer — Generative AI to build and own a new content production stream at Typology and explore what becomes possible when AI tools are blended in the creative process.
This is not a production support role. It is a research, experimentation, and production role for someone who is genuinely excited about the frontier of AI-generated video, synthetic voices, and generative creative — and who can translate that excitement into conversion-ready ad assets.
You will work within the Art team, reporting to the Head of Creative and collaborating closely with Acquisition and Market teams. Your scope is to build a distinct stream that expands our creative output without duplicating what already exists.
Your scope
Creative experimentation & performance loop
Work with the Acquisition team to design a structured testing framework for AI-generated formats: what hypotheses are being tested, what the data shows, and what gets applied to the next cycle. Document everything. The goal is not just to produce assets, but to build institutional knowledge about what AI-generated content can and cannot do for our brand — at what cost, at what quality threshold, and at what scale.
AI-native content production
Design and produce video ad assets built primarily with AI tools — generative video, AI avatars, synthetic voiceovers, AI-driven editing workflows. Deliver quantitative and qualitative market-ready content across all markets with appropriate localization.
Tool scouting & pipeline ownership
Stay ahead of the curve on AI creative tools — generative video platforms, voice synthesis, music generation, automated editing solutio