Country Sales Manager - 95 - 100K Base

Country Sales Manager – France

Location: Boulogne-Billancourt

Reporting to: Country General Manager

Scope: National retail strategy, key accounts, and sales organisation leadership

Role Overview

We are seeking an experienced Sales Manager France to define, build, and execute a high-impact retail strategy across the French market.

This role is not about account maintenance. It is about designing the right retail architecture , making clear channel choices, and ensuring flawless execution with national retail partners. You will own how the brand shows up in-store and online, how value is created with retailers, and how commercial strategy translates into sustainable growth.

Key Responsibilities

Retail & Channel Strategy

• Design and lead the national retail strategy across all channels (GMS, GSS and specialist retail)
• Define channel roles, customer prioritisation, and route-to-market strategies
• Translate consumer and shopper insights into clear retail propositions
• Define assortment, pricing architecture, promotional mechanics, and in-store execution standards
• Drive alignment between retail strategy and supply, demand planning, and availability

Key Account & Commercial Leadership

• Lead strategic partnerships with top-tier national retailers
• Own national negotiations, trade terms, and commercial frameworks
• Ensure retail strategies are effectively embedded into customer agreements
• Drive value creation through category growth, not just volume

Sales Organisation Leadership

• Lead, develop, and inspire a team of Key Account Managers
• Build strong retail capability within the team (category thinking, negotiation, data-led selling)
• Set clear priorities, performance standards, and accountability
• Develop talent and succession within the sales organisation

Cross-Functional Leadership

• Work closely with Marketing, Supply Chain, Finance, and Operations to align retail strategy
• Drive a strong S&OP process rooted in retail realities
• Act as the retail voice within the leadership team

Candidate Profile

Experience

• Proven experience building and leading retail strategies at national level
• Strong background in national key account management with major retailers
• Experience managing and developing commercial teams
• Track record of driving growth through retail execution and channel optimisation

Skills & Capabilities

• Deep understanding of retail dynamics, shopper behaviour, and channel economics
• Strong negotiation and stakeholder-management skills
• Commercially astute with solid P&L and trade investment management
• Data-driven, with strong analytical and Excel capabilities
• Fluent in French and English
• Valid driving licence