Country Manager

Commercial Laundry Solutions | Sales & Regional Leadership

Our client is a respected global manufacturer and distributor of premium commercial laundry equipment and solutions. With a diverse product portfolio serving on‑premise laundry facilities, coin‑operated laundromats and contract laundry operations, they operate across multiple continents and serve thousands of customers in the hospitality, healthcare, and facility management sectors. The French operation is a key market within their EMEA region. As Country Manager, you will lead a high‑performing team, drive profitable growth across multiple distribution channels, and serve as the strategic voice of the French market to regional leadership.

Key Responsibilities

• Lead sales strategy and execution across all distribution channels (direct and resale) to maximise revenue and market share in France.
• Manage full accountability for the French entity, including budget development.
• Perform monthly performance tracking and variance analysis.
• Build and develop a high‑performing sales and commercial team; conduct performance appraisals and implement staffing changes based on market needs.
• Cultivate and maintain strategic partnerships with key distributors and resale partners, positioning the client brands to maximise mutual growth.
• Deliver competitive intelligence to regional leadership, including market trends, competitor activity, pricing strategies and product opportunities.
• Manage inventory planning and warehouse operations to balance growth objectives with cost control.
• Collaborate with central teams (product, marketing, operations) to ensure France‑specific strategies are informed by global insights.
• Represent the company at industry trade shows, customer events and key accounts.

Must‑Haves

• 5+ years of direct sales leadership and/or commercial management experience in EMEA.
• Proven track record of building and managing high‑performing sales teams and achieving revenue targets.
• Bachelor degree in Business, Marketing, Commerce or related discipline.
• Fluent in English and French (speak, read, write).
• Strong business acumen; ability to understand budgeting and financial KPIs.
• Excellent communication and interpersonal skills; able to influence and motivate across organisational boundaries.

Nice‑to‑Haves

• Experience in commercial laundry, facility services, hospitality or related B2B equipment sectors.
• Familiarity with distributor management and multi‑channel sales models.
• Technical or mechanical aptitude related to commercial equipment or machinery.
• Experience managing inventories and supply chain operations.

Whats in it for you?

• Lead a significant operation within a respected global organisation.
• Full accountability and strategic decision‑making authority.
• Opportunity to build and develop a high‑performing team.
• Direct reporting line to VP Sales EU with visibility to executive leadership.
• Competitive remuneration package commensurate with experience.