Copywriter - Demand Generation & Thought Leadership - H/F

Copywriter - Demand Generation & Thought Leadership - H/F

Paris 8e

We’re looking for a B2B Copywriter with a strong demand generation mindset to help us turn complex cybersecurity and identity management topics into high-impact, business-driven content.

This role sits at the intersection of SEO/GEO, campaign execution, and thought leadership content creation. Your mission is not just to write — it’s to create content that builds authority, drives traffic, supports pipeline growth, and strengthens our positioning in a competitive market.

You don’t need to be a cybersecurity expert on day one. But you must be intellectually curious, analytical, and genuinely motivated to understand technical subjects deeply enough to write with clarity and conviction.

• Produce high-quality, search-optimized content (blog articles, pillar pages, comparison guides, landing pages, FAQs, long-form assets) aligned with keyword SEO and GEO strategy.
• Contribute to topic cluster development to increase organic visibility and domain authority.
• Collaborate with SEO specialists to continuously improve rankings, traffic, and conversion rates.
• Leverage performance data (traffic, engagement, conversions) to refine content and iterate strategically.

2. Campaign & Demand Generation Assets

• Develop compelling content assets for integrated marketing campaigns: eBooks, whitepapers, case studies, landing pages, email sequences, paid media copy, and sales enablement materials.
• Translate product capabilities into clear business outcomes and value propositions.
• Ensure consistent messaging across paid, owned, and earned channels.

3. Thought Leadership & Brand Authority

• Contribute to executive and expert-level content (POV articles, strategic blogs, industry commentary).
• Transform analyst insights, market research, and customer pain points into strong narratives with a clear point of view.
• Help position the company as a trusted authority in Identity & Access cybersecurity industries.

4. Editorial Excellence & Content Governance

• Maintain a consistent, authoritative, and confident tone of voice across all assets.
• Ensure clarity, precision, and structural coherence in every deliverable.
• Continuously enrich and optimize our content library to support the full customer journey (awareness → consideration → decision).
• Use AI tools responsibly to accelerate research, structuring, and optimization, without compromising quality or originality.

Qualifications

• Bachelor’s or master’s degree in marketing, communications, journalism, or a related field.
• 3-5 years experience writing for B2B technology audiences (ideally in cybersecurity, SaaS, or IT infrastructure).
• Hands-on experience developing multi-channel content (e.g., campaigns and web assets) that drive engagement and credibility.
• Ability to turn complex or technical information into clear, engaging copy that’s easy for target audiences to understand.
• Exceptional writing precision, with a keen eye for tone, structure, and consistency.
• Collaborative mindset — you’re at your best when partnering with other teams.

Nice-to-Have

• Experience using AI tools to ideate, structure, or refine content, not as a shortcut, but as a tool to improve efficiency and strengthen message consistency.
• Working knowledge of SEO principles and content analytics tools to help with visibility, performance, and continuous improvement of written assets.
• Familiarity with content frameworks and storytelling methodologies (e.g., messaging hierarchies, narrative arcs, or conversion frameworks) that promote clarity and consistency across channels.
• Ability to use PowerPoint templates to visualize key ideas for executive or customer presentations.

If you're up for this exciting challenge, get ready to embark on a thrilling adventure in the world of technology at WALLIX !