Content Specialist

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Content Specialist / (Luxury Automotive)

Create, select, and orchestrate premium content for social media, digital campaigns, and KOL collaborations to strengthen Denza’s image in France (“TECHNOLOGY DRIVES ELEGANCE”). Elevate Denza’s storytelling and establish a high-end visual signature.

Your Responsibilities

• Editorial & Aesthetic Direction for Denza
  • Define an editorial line consistent with the premium luxury positioning.
  • Ensure the artistic direction for social media content (Instagram, TikTok, YouTube, LinkedIn).
  • Guarantee the coherence of Denza’s tone, style, and visual universe in France.
• Content Creation & Production
  • Produce or co-produce high-end content: short videos, photos, capsules, storytelling pieces.
  • Supervise shoots: moodboards, storyboards, locations, angles, artistic direction.
  • Adapt content to trends while maintaining an elegant and premium aesthetic.
• KOL & Influencer Management
  • Identify KOLs aligned with the Denza universe.
  • Write premium creative briefs.
  • Ensure the quality of delivered content: aesthetics, consistency, tone.
• Social Paid Campaigns & Brand Content
  • Design and adapt assets used in Paid Media (Meta, TikTok, YouTube).
  • Collaborate with the Paid Media teams to ensure performance and creative excellence.
• Benchmark & Trends
  • Conduct constant monitoring of luxury, automotive, lifestyle, and new social media trends.
  • Propose innovative ideas tailored to the French market.

Desired Profile

1. 1.5 years of experience in premium or luxury content creation, with experience in the high-end automotive industry a real asset.
2. Highly developed aesthetic eye: luxury, fashion, design, lifestyle, premium automotive.
3. Mastery of key platforms: Instagram, TikTok, YouTube (trends, formats, algorithms).
4. Comfortable with storytelling, short-form video, and visual narration.
5. Experience in a premium or luxury environment (high-end automotive strongly preferred/fashion/beauty/lifestyle/tech).