Content Specialist

Create, select, and orchestrate premium content for social media, digital campaigns, and KOL collaborations to strengthen BYD’s image in France. Elevate BYD’s storytelling and establish a high-end visual signature aligned with the expectations of the French premium automotive market.

Responsibilities

• Coordinate the creation of assets in line with the creative content strategy for various channels (digital, print, OOH, etc.), in alignment with the Social Media Specialist, ensuring relevance to the French market and premium automotive positioning.
• Content Creation: Create and design graphic and video content, and manage engaging and high-quality assets (with a strong emphasis on graphic design and video editing) for internal and external use, including commercial campaigns and dealer needs.
• Leverage AI-powered creative tools (e.g., generative AI, AI-assisted design and editing tools) to improve production efficiency and enhance content creativity.
• Operational Follow‑up: Ensure the operational follow‑up of content projects from conception to distribution, guaranteeing consistency, quality of messages, and timeliness.
• Work closely with internal teams (digital, social media, various services) and the dealer network to ensure consistent and impactful communication.
• Analysis and Optimisation: In collaboration with the Digital Specialist and Social Media Specialist, analyse content performance and propose recommendations to optimize engagement and conversion from a creative perspective.
• Develop and provide communication and marketing materials tailored to the specific needs of dealers, in collaboration with the Dealer Marketing team. The goal is to serve commercial needs while ensuring perfect brand image consistency.
• Compliance: Ensure all content adheres to brand guidelines and quality standards.

Desired Profile

• Minimum 5 years of experience in premium or luxury content creation; experience in the automotive industry is highly preferred, particularly in a premium or luxury segment.
• Strong understanding of the French market and cultural context, with the ability to create content that resonates with local audiences and reflects French aesthetic standards.
• Highly developed aesthetic sense across luxury, fashion, design, lifestyle, and premium automotive.
• Proficiency in AI‑assisted creative tools (e.g., generative AI for visuals, video editing, or content ideation) to support content production and innovation.
• Mastery of key platforms: Instagram, TikTok, YouTube (trends, formats, algorithms).
• Strong storytelling capability, particularly in short‑form video and visual narration.
• Experience working in a premium or luxury environment (high‑end automotive strongly preferred / fashion / beauty / lifestyle / tech).