Content Marketing Manager/Engineer - B2B SaaS

Every day, employees send dozens of emails, share slides and exchange contact details. These everyday touchpoints are among the most widely used communication channels inside organizations. Yet the messages that matter most often go unnoticed, fragmented, or inconsistent across teams, countries and tools.

Letsignit changes that. Backed by Microsoft and supported by two successful funding rounds, Letsignit is the Employee Brand Platform that turns everyday employee communications into a strategic, on-brand activation channel.

From email signatures to slides and digital business cards, our SaaS platform ensures every employee touchpoint is coherent, on-brand, automatically deployed, and turned into a targeted communication surface—from intelligent banner campaigns to governed presentations and shareable vCards. More than two million users rely on Letsignit to strengthen their brand, unify their communication, and engage employees and audiences at scale. From mid-market to enterprise, we support global organizations such as Sephora, Vinci Construction, BPCE, Onet, Propharma Group, KPMG, and many more.

As we expand across Europe and North America and grow from an email signature solution into a full Employee Brand Platform, we are structuring our Marketing organization to take our brand, narrative, and content engine to the next level.

To support this ambition, we’re looking for a Content Marketing Manager who can help transform ideas into impactful content, campaigns and business results, and build the content system behind our new platform positioning.

We’re looking for a hands‑on Content Marketing Manager to build our content system and scale content initiatives across France, Europe and North America.

Working closely with the CMO, Product Marketing, Acquisition, Sales and Customer Success teams, you’ll create high‑performing content that supports brand awareness, demand generation, customer engagement and revenue growth. Just as importantly you’ll build the system behind it: the templates, messages, angles, proof points and workflows that let the whole team move faster.

This role is ideal for someone who enjoys both strategy and execution, loves building things, and is excited about leveraging AI, automation and modern workflows, using AI to amplify judgment, not replace it.

Your Mission

Build the content system and turn strategy into execution

• Build and own a content system (templates, messages, angles, proof points, workflows) the whole team can rely on.
• Translate business priorities into actionable content plans.
• Own and manage the editorial calendar.
• Coordinate content production across France, Europe and North America.
• Adapt content to local market realities while maintaining a consistent global narrative.
• Ensure projects move quickly and get delivered on time.

Create content that drives business results

Create and adapt content across the entire funnel, including:

• Articles and thought leadership content
• Landing pages and website copy
• Case studies and customer stories
• Sales enablement assets
• Product launch content
• Webinar, video and event content

You’ll create content for multiple audiences, including:

• Marketing & Communication leaders
• Internal Communication teams
• HR & Employer Branding teams
• IT & Digital Workplace leaders
• Executive stakeholders

Support acquisition and international growth

• Support SEO, GEO and demand generation initiatives.
• Create campaign assets for paid, organic and nurturing programs.
• Give Acquisition structured, ready‑to‑use content so campaigns launch faster.
• Collaborate closely with Acquisition, Product Marketing and Sales teams.
• Support product launches and go‑to‑market initiatives.
• Adapt messaging for different markets while maintaining a consistent brand narrative.

Scale content production with AI

• Leverage AI to accelerate research, content creation and repurposing, with judgment.
• Build repeatable workflows and scalable content systems.
• Identify opportunities to improve efficiency through automation and experimentation.
• Stay ahead of emerging content, AI and search trends.

Drive content adoption and continuous improvement

• Stay closely connected with Sales, Customer Success and Product teams to understand evolving needs and priorities.
• Create content that helps teams communicate more effectively with prospects and customers.
• Ensure content assets are adopted, used and valued by internal stakeholders.
• Gather feedback and performance insights to continuously improve content quality and impact.
• Identify opportunities to improve workflows, tools and production processes.
• Leverage the right mix of AI, freelancers and agency partners to scale content efficiently and effectively.

At Letsignit, we value people over skills. Are you passionate about shared projects? Do you thrive on innovation, curiosity, positivity, and ambition? Do you believe trust and autonomy are essential for successful collaboration? If these values resonate with you and drive your excellence, we’d love to welcome you to our Marketing team!

Required Experience

• 3 to 6 years of experience in Content Marketing, Content Management or B2B SaaS Marketing.
• Previous experience in a B2B SaaS environment.
• Excellent writing and editing skills in French & English.
• Experience creating content that supports acquisition, engagement and growth.
• Natural storyteller with a keen eye for design and aesthetics.
• Experience building scalable content operations through a combination of internal resources, AI and external partners.
• Strong project management and organizational skills.
• Ability to manage multiple projects simultaneously.

You’ll Thrive Here If You Are

• Hands‑on and execution‑oriented.
• A builder who creates systems, not just one‑off content.
• Entrepreneurial and resourceful.
• Curious about AI and modern marketing practices.
• Comfortable working in an international environment.
• Able to balance creativity, quality and speed.
• Naturally collaborative and business‑oriented.
• Someone who takes ownership and gets things done.

Bonus Points

• SEO/GEO experience.
• Content localization experience.
• Canva or Figma skills.
• Familiarity with Notion, Webflow, Hubspot, Marketo or Salesforce.
• Experience working in a fast‑growing international SaaS company.

What Success Looks Like After 12 Months

• A real content system is in place, and the team produces faster, more consistently and more autonomously.
• Content production is faster, more scalable and more efficient.
• Campaigns consistently launch with the right content assets.
• SEO and GEO initiatives contribute to growth.
• Sales and Customer Success teams are equipped with high‑impact content.
• Product launches are supported with compelling messaging and assets.
• Content is actively used and valued across the organization.
• Letsignit’s narrative remains consistent across markets and channels.
• Content becomes a measurable growth lever for the business.