Content Marketing Manager
Bigblue is Europe’s leading fulfilment platform for running an omnichannel business. We handle hundreds of thousands of parcels every month for hundreds of merchants.
We’re looking for a data-driven Content Marketing Manager to own our content strategy, amplify our brand, and drive measurable growth. If you have high standards and are passionate about storytelling, video, and building a strong brand, you’ll thrive here.
What marketing means for Bigblue
At Bigblue, marketing is a cross-functional team with clear, measurable objectives that directly support our business priorities. We believe in authentic storytelling, customer-centric content, and experimentation across channels. Our team works closely with Sales, Product, and People to shape how merchants and talent perceive Bigblue—making logistics not just seamless, but inspiring.
Marketing at Bigblue serves five core purposes:
1. Generate and capture demand to achieve ambitious targets for new inbound Annual Recurring Revenue (ARR).
2. Position Bigblue as the essential, go-to logistics partner for European brands. We use thought leadership, customer stories, and impactful branding to make Bigblue the top choice for ambitious brands.
3. Support the sales team by providing resources, content, and tools that help advance and close deals—ensuring our commercial teams are equipped to win in a competitive market.
4. Bring in referrals by building a brand and customer experience that merchants and partners are proud to recommend, amplifying our reach through word-of-mouth and advocacy.
5. Attract top talent by showcasing our culture, mission, and impact—ensuring Bigblue is recognised as a destination employer for those who want to shape the future of commerce.
Missions
- Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
- Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound demand and brand awareness.
- Project Manage AMB Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (AMB) and demand capture for merchants ready to switch logistics.
- Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.
- Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
- Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI.
What Success Looks Like
- A steady pipeline of inbound leads from content and social channels.
- High engagement rates on video and social campaigns.
- Bigblue is recognised for its thought leadership and strong employer brand in the logistics and commerce space.
- Efficient project delivery for AMB and cross-team marketing initiatives.
Requirements - must-haves
- 3+ years in B2B SaaS targeting SMBs or mid-market companies or e-commerce marketing.
- Portfolio of content and video projects that drove measurable results.
- Experience with paid and organic social, newsletter strategy and campaign optimisation.
- Strong project management skills; able to lead cross-functional teams and deliver on tight timelines.
- Data-driven mindset, comfortable with analytics tools.
- Excellent written and verbal communication in English and French. Spanish is a plus as we have coworkers in Spain.
- Creative, autonomous, and eager to experiment and learn.
Requirements - nice to haves
- Commerce Fulfilment Knowledge : Working knowledge and understanding of e-commerce fulfilment processes.
Benefits
- Competitive compensation packages, along with meaningful equity.
- Fast-learning environment, entrepreneurial and strong team spirit.
- Brand new offices in the 9th arrondissement.
- Monthly 43.20€ mobility package.
- 10€ meal voucher per worked day (55% paid by Bigblue) + unlimited snacks when you’re at the office.
- Health: Benefiz 100% covered by the company