Content and Lead Generation Specialist

• Create and write high-value B2B content, including expert articles, customer case studies, reports, guides, and emails
• Design lead generation and conversion programs aligned with acquisition, consideration, and conversion objectives
• Contribute to the nurturing strategy through sequences and content tailored to prospect journeys and customer lifecycle stages
• Publish and activate content in WordPress and HubSpot, including landing pages, CTAs, forms, and simple workflows
• Repurpose high-potential content into different formats and across multiple channels
• Track content and journey performance, analyze results, and identify optimization opportunities
• Collaborate with the Outbound Manager on prospecting sequences and outreach content
• Design and write targeted email campaigns for customers and prospects
• Collaborate with Product Marketing on content supporting launches and product positioning
• Produce co-branded content programs with the Partnership Manager
• Apply editorial SEO best practices and contribute to their optimization
• Work with the CRM team on advanced automation programs
• Contribute campaign angles, messaging, and content for LinkedIn, Google, and Meta campaigns as these channels are reactivated

Requirements

• 3–4 years of experience in B2B Content Marketing, with hands‑on experience in Lead Generation and/or Nurturing
• Ability to turn complex topics into clear, engaging, and persuasive content, with excellent writing and proofreading skills
• Understanding of funnel dynamics, prospect journeys, and customer lifecycle stages
• Ability to independently create and integrate landing pages, emails, forms, CTAs, and simple workflows in HubSpot and WordPress
• Ability to track and analyze traffic, website, and content performance metrics
• Comfortable using web analytics tools such as Matomo and Google Search Console
• Strong understanding of editorial SEO fundamentals
• Experience using generative AI for research, prototyping, content production, and content repurposing
• Experience in a SaaS, FinTech, payments, or B2B technology environment is a plus
• Experience creating content for audiences with different needs and sales cycles is a plus

Core Competencies

Demonstrates expertise in B2B Content Marketing with a strong focus on Lead Generation and Nurturing strategies. Proficient in creating engaging content across various formats and channels while applying SEO best practices and utilizing analytics for performance optimization.

Highest-signal resume keywords

• B2B Content Marketing
• Lead Generation
• HubSpot
• WordPress
• SEO Best Practices

ATS Optimization Keywords

Hard Skills

• Content Creation
• Email Campaign Design
• Performance Analysis
• Landing Page Development
• Content Repurposing

Soft Skills

• Excellent Writing
• Proofreading Skills
• Collaboration

Industry Keywords

• B2B Marketing
• SaaS
• FinTech
• Payments
• Customer Lifecycle

Tools & Technologies

• HubSpot
• WordPress
• Matomo
• Google Search Console