Community & Merch Specialist (France)

• TYPE OF CONTRACT: Freelance, full time
• Manage WeRoad France’s online community on our own channels (Instagram, TikTok, Facebook, Internal Message Board) and on channels we don’t own (third-party travel groups, forums, review platforms). You’ll moderate conversations and reply in WeRoad’s tone of voice
• Own the French commercial plan and work with the central Content, Brand and Community teams to adapt global campaigns for the French audience
• Translate and adapt copy from English and Italian into French for the website, trip pages, social media, newsletters and campaigns, so it reads as if it was written in French
• Keep the French website up to date and well merchandised: trip and destination pages, product listings, banners and promotions. You’ll also spot and report bugs or content gaps
• Create local content for the French market: record and edit short videos, reels and stories. You’ll spot local viral trends and bring a local touch to our Instagram content
• Host Instagram Lives and other live formats with Travel Coordinators, from planning the content to moderating the chat
• Track website and social media performance (reach, engagement, traffic, conversion) and turn the data into insights and recommendations for the Marketing team

Benefits

• A free WeRoad trip every year to the destination of your choice
• A great workspace, a vibrant co-working space and community (WeRoad UK office is based in East London at Huckletree)
• Opportunities to learn and build your network
• Generous paternity and maternity leave policy, with a bonus for newlyweds and new parents!
• Unlimited holiday policy
• Regular team-building events throughout the year
• Hybrid working opportunities

• Comfortable on camera and hosting live sessions, with hands-on experience recording and editing video (CapCut, Premiere Pro or similar)
• 2+ years of experience in community management, social media or content creation, ideally in travel, lifestyle or a consumer brand
• Based in or near Paris, available to come to the office and local events, and registered as a freelancer in France (e.g. auto-entrepreneur)
• Experience working in a CMS and with basic website maintenance, plus familiarity with analytics tools (GA4, Meta Business Suite, Amplitude or similar)
• Native French speaker with fluent English. Italian, German or Spanish are a plus
• Strong copywriting and translation skills, with a good ear for tone of voice and cultural nuance
• Empathy and creativity: you understand what our community cares about and turn it into fresh ideas. You also stay organised and data-driven while juggling several channels and deadlines