COMMUNICATIONS MANAGER

À propos de nous

Paris College of Art is an international higher education institution based in Paris, specializing in art and design, with a primarily English-speaking environment.

Job Description

Paris College of Art, an entity of Paris University, is hiring a communications manager to design, implement and manage its visual communications and branding to support enrollment strategy. This is an operational role with leadership responsibilities.

Communications & Brand Management

• Develop, implement, and refine a comprehensive communications strategy to enhance PCA’s visibility to potential applicants and their families.
• Refine and maintain the brand identity of pca.paris.edu. to ensure consistency across all communication channels.
• Craft compelling, audience-specific messaging.
• Ensure alignment of messaging with institutional goals by collaborating closely with admissions.

Team Leadership & Management

• Supervise and mentor the Communications staff, including interns and work-study students at PCA and CUPA to ensure alignment with strategic goals
• Delegate tasks effectively, overseeing project timelines, quality control, and content and brand consistency.
• Collaborate with external partners as needed, e.g. web developers.
• Implement content management best practices to streamline workflows and ensure efficient asset utilization.

Content Creation & Marketing Materials

• Drive content creation across digital and print platforms, including email marketing, social media, print media, advertisement, and the website.
• Oversee the creation of recruitment materials, including brochures, print catalogues, and promotional items (e.g., pencils, tote bags, notebooks, etc.) based on admissions needs.
• Design and implement multimedia content production, including video, photography, and storytelling initiatives, to enhance recruitment and retention efforts.

Digital Strategy & Asset Management

• Produce content for PCA’s websites, ensuring they remain engaging, user-friendly, and aligned with recruitment priorities.
• Define and implement the social media strategy on different platforms (LinkedIn, Instagram, TikTok, etc.)
• Analyze performance across platforms (e.g. social media, website, Keystone) and optimize content to improve engagement, SEO, and conversion rates.
• Work with PCA admissions team to ensure all lead data is captured accurately in Slate CRM, identifying trends and opportunities for improvement, creating reports when necessary

COMPETENCIES

Required

• Adobe Suite tools
• Excellent written and spoken English
• Management experience

Preferred

• Professional written and spoken French
• Experience with Slate CRM
• Understanding of the US education system

REPORTING STRUCTURE

The Communications Manager works very closely with the PCA Director of Admissions and her team. The position reports to the ParisU President.

Référence de l'offre : 4i3uzkk2hi