Communications and Customer Content Manager

• Develop, manage and implement communications plans for the Tollens and Zolpan brands
• Ensure consistency in messaging, content and visual identity across all touchpoints
• Ensure the application of brand guidelines and standards
• Advise internal teams on their communications needs
• Define project resources, requirements, timelines and performance indicators
• Measure impact and implement corrective actions
• Manage budgets and coordinate agencies, suppliers and external partners
• Define and manage the editorial strategy across print, web, digital, social media and video channels
• Oversee the design, production, rewriting and updating of content and materials
• Manage the creation and launch of catalogs, from concept through distribution
• Ensure the graphic, editorial and writing quality of all deliverables
• Challenge creative proposals and contribute directly to selected materials when necessary
• Ensure consistency between content, marketing activities and SEO strategy
• Manage media and social media campaigns, monitor their performance and recommend optimizations
• Oversee local communications for retail outlets
• Design and coordinate customer events
• Manage public relations activities
• Contribute to the development and monitoring of sponsorship and partnership initiatives
• Ensure internal communication of campaigns and initiatives to sales teams
• Monitor trends in communications, creative work, design and market practices

Requirements

• Bachelor’s or master’s degree in Communications or a related field
• At least 5 years of experience in communications roles
• Experience gained on the client side and/or in an agency environment is preferred
• Experience with a brand operating a network of stores or retail outlets would be a strong advantage
• Expertise in managing 360-degree communications projects, from defining requirements through operational deployment
• Ability to coordinate agencies, suppliers and internal stakeholders
• Strong sensitivity to brand, design and visual identity
• Proficiency in key desktop publishing and graphic design tools, particularly Adobe Creative Suite
• Excellent writing skills
• Confidence in creating, rewriting and adapting content
• Self-motivated and well organized
• Ability to manage multiple projects simultaneously and bring together diverse stakeholders
• Creative, curious and proactive, with the ability to make recommendations
• Knowledge or use of generative AI tools applied to communications and content creation is a major advantage

Core Competencies

Demonstrates expertise in developing and managing comprehensive communications strategies across various channels, ensuring brand consistency and high-quality content delivery. Proficient in coordinating with internal teams and external partners to optimize project outcomes and enhance brand visibility.

Highest-signal resume keywords

• 360-Degree Communications Project Management
• Adobe Creative Suite Proficiency
• Excellent Writing Skills
• Brand Sensitivity and Visual Identity Management
• Agency and Stakeholder Coordination

Hard Skills

• Communications Strategy Development
• Content Creation and Management
• Project Resource Definition
• Performance Measurement and Optimization
• SEO Strategy Implementation

Soft Skills

• Self-Motivated
• Well Organized
• Creative and Proactive
• Ability to Manage Multiple Projects
• Strong Interpersonal Skills

Certifications & Qualifications

• Bachelor’s Degree in Communications
• Master’s Degree in Communications

Industry Keywords

• Brand Guidelines
• Public Relations
• Retail Communications
• Media Campaign Management
• Sponsorship and Partnership Initiatives

Tools & Technologies

• Desktop Publishing Tools
• Graphic Design Tools
• Generative AI Tools