COMMUNICATION AND STORYTELLING LEAD

About

Cobl helps sales teams win more deals by enabling them to orchestrate every opportunity with the right context, the right content, and the right action at the right time.

In practice, this covers use cases such as RFP responses, sales proposals, account mapping, client‑facing materials, and tailored sales content.

We are building an AI product for sales teams that need to turn customer context, internal knowledge, and deal intelligence into concrete outputs that help them progress and close opportunities.

Job Description

We are hiring a Communication & Storytelling Lead to build and orchestrate Cobl’s communication strategy.

This person will work closely with the CEO and the Growth team to define what we say, when we say it, who we say it to, and through which format.

The main channels will be LinkedIn and Twitter/X.

The goal is not to publish more content for the sake of it. The goal is to build a clear, differentiated point of view in the market, make Cobl recognizable, and create a consistent narrative across every touchpoint.

We are not looking for a manager or a strategy‑only profile. We need someone who can think, write, create, publish, test, and improve.

What You Will Own

Communication strategy

• Build and manage Cobl’s social media communication calendar.
• Define the right mix of content across product, market problems, use cases, customer pain points, thought leadership, company building, and product updates.
• Work with the CEO and Growth team to decide the right angles, formats and timing.
• Help Cobl express a unique and differentiated point of view in the AI SaaS market.
• Create consistency across the website, social posts, videos, lifecycle emails, newsletters, sales assets, and product announcements.
• Help write and improve newsletter content.

Video content

• Video will be a key format to convince the market. You will create and coordinate content such as product demos, use case walkthroughs, before/after videos, short tutorials and product updates.
• You do not need to be a senior video editor, but you need to understand what makes a strong SaaS/AI video: clarity, rhythm, proof, simplicity, and a strong point of view.
• YouTube will be a core distribution channel. You will own it end to end: long‑form videos (demos, use case walkthroughs, market commentary), YouTube SEO (titles, thumbnails, descriptions, search intent), and a systematic repurposing workflow that turns every long video into a series of short clips.
• You should not be afraid to appear on screen when needed.

Social media and audience building

• Lead Cobl’s social strategy on LinkedIn, YouTube and Twitter/X.
• Support CEO ghostwriting and positioning across LinkedIn, Twitter/X, video scripts, market commentary, and company updates.
• Build an audience that comes to Cobl for a clear reason: the future of B2B selling.
• Track what performs, understand why, and iterate quickly.

Preferred Experience

What we are looking for

• You have experience in AI/SaaS B2B, or product‑led tech environments.
• You are tech‑oriented and genuinely interested in how AI is changing work, sales, and software.
• You have strong creative instincts, excellent taste, and a natural ability to spot compelling angles, stories, and ideas.
• You can understand a complex product quickly and explain it simply.
• You can write clearly and precisely, in English. French appreciated.
• You can produce content yourself: posts, scripts, emails, briefs, editorial calendars, short‑form content, and video concepts.
• You are comfortable with video as a persuasion format.
• You know how to make short‑form content perform: hooks, pacing, cutting long videos into snippets, publishing at high frequency.
• You understand YouTube as a search and discovery engine: SEO, thumbnails, retention.
• You are autonomous, fast, structured, and execution‑driven.

What We Are Not Looking For

• A pure strategy profile who does not produce.
• A corporate communications profile.
• A social media manager who publishes without understanding positioning.
• A branding‑only profile.
• A manager who wants to delegate all execution.
• Someone who needs perfect briefs before creating.

What Will Make You Stand Out

• You have already helped build a LinkedIn or Twitter/X strategy for a SaaS or AI company, and succeed.
• You have created product demo videos or SaaS explainer content.
• You can showcase examples of highly creative posts or videos that delivered strong results.
• You know how to turn a product feature into a market‑relevant story.

Why join Cobl

We believe AI is reshaping the way revenue teams operate. Sales is moving from a collection of disconnected tools and documents toward AI‑powered deal workspaces that bring together customer context, company knowledge, content, collaboration, and execution in one place.

As this shift happens, the future of sales will belong to systems of action, not systems of record. Teams will need environments that help them understand each opportunity, coordinate stakeholders, generate the right outputs, and take the next best actions to move deals forward. Cobl is building toward that vision.

Your role will be to make that vision clear, visible, and differentiated. You will help Cobl build a voice people recognize, follow, and trust.

What We Offer

• Permanent contract (CDI), work in Paris or remotely
• Join a Eurazeo‑backed startup with competitive salary and equity opportunities
• Premium health insurance for you and your family
• Your choice of computer equipment
• Regular team events
• Work on a product used by major companies (61% weekly active users)
• A small, dedicated team of passionate people
• Help shape how businesses use AI in real situations

Our culture

At Cobl, everyone makes a real difference. We value independence, ownership, and quality work. We focus on building products that are truly useful. We encourage quick feedback, short development cycles, and high standards - all with kindness and support. We value simplicity, clarity, and work well done.

Recruitment Process

• First interview (30‑45 minutes)
• Technical interview with the team + practical exercise
• Final interview with founders and/or team

Additional Information

• Contract Type: Full‑Time
• Start Date: 31 August 2026
• Location: Paris
• Experience: > 4 years
• Possible partial remote
• Salary: between 45000€ and 60000€ / year