Commercial Excellence Lead at Coty

Position

Commercial Excellence Lead at Coty in Bangkok, Thailand.

Overview

This full‑time, on‑site position drives mid‑ to long‑term commercial strategy to grow market sales and margins. It requires a highly collaborative mindset and strong partnership with cross‑functional stakeholders while leading both sell‑in (net revenue) and sell‑out (retail) sales planning supported by robust commercial analysis across omni‑channels.

Responsibilities

• Own the mid‑ to long‑term commercial strategy and drive sales and margin growth.
• Execute the customer engagement strategy and lead sell‑in and sell‑out planning.
• Support channel and retailer strategies, identifying new commercial opportunities.
• Drive retail excellence in stores and counters, focusing on customer service and operational execution.
• Lead commercial planning including forward sales, event planning, and accurate stock forecasting.
• Report to the Country Head and manage the following imperatives:
• Drive service excellence and champion a service‑excellence ethos.
• Maintain customer loyalty with an effective CRM program, analyzing EPOS data and collaborating with Marketing.
• Drive service quality and customer satisfaction.
• Evaluate organisation for business excellence.
• Implement commission and incentive schemes to influence selling behaviours.
• Develop operational and store teams for service excellence.
• Drive innovation and productivity ambitions.
• Implement retailer and door segmentation with corresponding business‑model strategy.
• Develop a productivity road map to maximise staff and store productivity.
• Drive a culture that encourages productivity and innovation.
• Evaluate effectiveness of implemented innovation and productivity initiatives.
• Drive operational excellence and develop plans to support business & financial KPIs.
• Drive enterprise resource planning system improvement.
• Evaluate financial performance and processes to improve operational performance.
• Key account planning and management: build trust‑based relationships, expand business relationships, and execute solutions that meet client goals.
• Lead PM requests and align with Marketing for Business Development projects.
• Own Omnichannel sales/event plans and implement mechanics to drive sales & profitability KPIs.
• Track and analyze 360 launch performance, provide weekly commentaries, conduct post‑mortem, and derive key learnings to sharpen commercial frameworks and strategy planning.

Qualifications

• Bachelor’s degree in Business Management, Marketing, or a related discipline.
• Minimum 10 years of sales experience in Beauty, Luxury, and/or Consumer Goods, with at least 5 years in management/leadership roles.
• Ability to work effectively in a fast‑paced environment.
• Resilience and flexibility to adapt to new challenges.
• Experience in developing and managing forecasts.
• Excellent presentation, communication, and administrative skills.
• Proficiency in verbal and written Thai and English.

Benefits

Work up to 50% of the month remotely under Coty’s global omni‑working policy, enabling flexibility for personal circumstances while maintaining high performance.