Clinical Marketing & Education Manager - Continence Care (H/F)

Overview

Clinical Marketing & Education Manager - Continence Care (H/F)

Société: B Braun Medical FranceSite de l’emploi: Saint Cloud, Hauts de Seine, France

Primary function

Part of the Global Marketing Strategic team, reporting to the SBA Continence Care Global Marketing Director, this position is driving the clinical marketing communication and training strategies to enable marketing and commercial teams to drive HCP awareness, guidance, and support, creating a strong partnership with a KOL network.

Job description

• Training responsibilities and marketing/sales teams\' enablement: Define the training strategy; develop and perform a comprehensive training strategy for internal and external stakeholders; conduct a competitive analysis to identify best practices for effective training programs. Sales Enablement: collaborate with the Commercial and marketing teams to ensure teams master the articulation of clinical value messages, overcome objections, and provide impactful customer experiences.
• Support Development of Marketing Materials: Collaborate with global marketing and communication teams to develop launch materials based on product literature and medical evidence. Participate in the writing and approval process of these promotional tools.
• Build Scalable Market Development Events: Organize and execute webinars, case observations, roadshows, and peer-to-peer programs to enhance market development.
• Responsible for KOL Management and Scientific Societies/Associations: Identify and build a strong KOL network; develop and implement strategies for presence and engagement at key specialty congresses, conferences, and symposiums.
• Counterpart for internal stakeholders: In collaboration with the GMSA team, participate in the SBA clinical strategy; support clinical and economic evidence generation & dissemination; collaborate with GAMA & GMSA to develop locally needed clinical and economic references and publications; R&D contribution for product development and clinical input relating to products and indications.
• Competitors clinical reviews & bibliography, guidelines updates.

Qualifications | Required Skills and Experience

• Experience: Minimum 10 years total experience, preferably 5 years in marketing within a medical device, surgical or pharma company
• Working in a broader enterprise/cross-division business unit model preferred
• Ability to work in a highly matrixed and geographically diverse business environment
• Ability to leverage and/or engage others to accomplish projects
• Superior verbal/written communication and presentation skills
• Multitasks, prioritizes, and meets deadlines
• Results-driven attitude
• Strong organizational and follow-up skills, attention to detail
• Ability to travel up to 40%, including internationally

Education and Training

• Medical, clinical background is required
• Bachelor’s degree or equivalent experience is required
• Up to date with digital tools & innovative technology for training management
• Fluent English is required, spoken & written