Chief Marketing Officer
Onoff Telecom is a European neo‑telecom and SaaS company redefining how people and businesses communicate. Founded by Taïg Khris, Onoff merges software agility with telecom reliability to create simple, powerful, and borderless communication experiences.
With 100+ team members from 30+ nationalities across Paris and Tallinn, Onoff is entering a pivotal growth phase, evolving from telecom disruptor to global SaaS brand—an opportunity for the CMO to shape its story, scale multi‑product growth, and build a world‑class marketing engine.
Core Missions & Priorities
The CMO will lead Onoff’s marketing transformation, combining creativity, product excellence, and data‑driven performance to deliver measurable growth across Onoff Business (B2B), positioning Onoff as a premium, human‑centered European brand.
1. Build Onoff’s Growth Engine Design and execute scalable acquisition, activation, and retention strategies.Own performance marketing, SEO/ASO, CRM, and lifecycle automation to drive measurable growth (CAC, LTV, churn).
2. Strengthen Product–Marketing Synergy Work closely with Product and Tech teams to craft clear value‑based narratives and deliver impactful go‑to‑market strategies for every product launch.
3. Architect and Elevate the Brand Create a unified brand system across all product lines and craft a strong, human identity that resonates across B2B and B2C audiences.Lead content, PR, and communication initiatives to position Onoff as a leading European neo‑telecom brand.
4. Build and Scale the Team Lead and mentor a marketing team of 6–8 people. Foster collaboration, accountability, and a test‑and‑learn culture.Select and manage top‑performing agencies and partners (PR, SEA/SEO, creative, media).
5. Lay the Foundations for Sustainable Growth (First 12 Months)
Deliver a unified brand architecture and refreshed visual identity.
Launch future product.
Build marketing performance dashboards and KPIs (CAC, CPL, ARR, CAC/LTV, retention).
Structure marketing operations and tech stack (CRM, automation, analytics).
Ideal Profile
Experience: 10+ years in senior marketing roles in SaaS, tech, or app‑based environments; proven experience leading growth or brand transformation.
Expertise: Product marketing, app growth, lifecycle marketing, analytics, and performance.
Leadership: Strategic yet hands‑on. Able to scale, coach, and build from scratch.
Mindset: Entrepreneurial, analytical, creative, and execution‑driven.
Language: Fluent in English and French (mandatory).
Telecom background is a plus; curiosity and adaptability are essential.
Compensation & Benefits
Competitive executive compensation (fixed + variable).
Hybrid work model (Paris office + remote flexibility twice per week).