Chargée de Marketing Opérationnel Americas

The International Operational Marketing Executive facilitates the operational & strategic integration between the brand & the markets, ensure flawless communication between the brand & the markets. He promotes the perspectives of growth for the brand in markets.   

Scope: Americas

1.    Contribute to Marketing Plan elaboration
- Have in-depth knowledge of brand performance in the markets to provide starting discussion point with the International marketing development team and assess brand needs
- Follow monthly brand net revenues & sell-out performance for markets
- Elaboration of Annual Brand Performance Book 
- Provide feedback & challenge the brand & markets for the next year Marketing Plan
- Help Brand to gather specific market analysis on specific business issues (competition range extensions, retail trends), in order to contribute to resolve marketing plan key decisions (on Promo, GWPs, sets…)
- Responsible for developing Brand and Launch guidelines

2.    Manage the worldwide brand animation: 
- Gather local marketing plans for all markets to have general view of the brand´s activities
- Support Local teams in the elaboration and implementation of their landed marketing plans & launch strategies. And follow-up of the local media plans.
- Propose and coordinate tailor-made/tactical local projects, in a test & learn approach to be then roll-out in other markets
- Contact point for IMR approvals and requests that are under Brand Team responsibility 
- Manage the local requests and assures rest of brand's team collaboration / validation when required
- Insure the global coherency for all the elements of a 360° strategy (Retail, Digital, communication, development teams)
 

3.    Communication and Coordination 
- Coordinate with all internal departments all deliverables related to Marketing plans (Annual Brand book, Launch book, tailor-made animation guidelines, mock-ups, lab samples etc…) to assure accuracy, homogeneity and deadlines 
- Send Brand communications to markets about Marketing plans, Launch plans updates and retailer's presentations 
- Guarantee market alignment and knowledge exchange by proactively contacting local marketing teams and sharing relevant information

4.    Insights and Best Practices
- Produce Launch Reports: consolidating individual reports into a single document 
- Cross-Region fertilization (best practices or special requests) amongst markets 
- Aware of specific needs per region (retailer profile, legal restrictions)   

5.    Operations oriented activities 
- CPS analysis: challenge consolidated region figures vs brand expectations. Back & forth with internal teams (marketing development & engineers).
- CPS analysis: referent participant of CPS meeting
- Catalogue maintenance: product line by market and exceptions
- Define Launch guidelines retro-timing, in accordance with CNP: deadlines and responsibilities

6.    Retail Expertise
- Gather retail trends & shopping experience analysis on a regular basis (competition best practices, innovation, art of gifting, animation trends…), to improve brand's visibility & shopping experience
- Follow-up of brand's distribution & permanent visibility template with key markets information

Experience: 
At least 2-3 years of experience in operational or trade marketing, in international or local positions, ideally acquired in the beauty industry.

Education:
Master Degree, major in Marketing ideal
 
Languages:
French and English fluent, Spanish would be a plus.
 
 Competencies:
-    Strong knowledge of USA/LATAM markets and trends 
-    Excellent interpersonal and communication skills with strong leadership
-    Ability to manage operational project keeping a very strategic and logn-term vision
-    Result-oriented, self-starter personality     with an interest to propose and test new ideas
-    Very curious, polyvalent and autonomous
-    Strong analytical and project management skills;
-    Flexible and reactive, good management of stress
-    Olfactive, Fashion and/or Design sensibility

• Une culture de travail entrepreneuriale, créative et accueillante
  
• Des opportunités d'apprentissage et de développement
  
• Une entreprise internationale avec de nombreuses opportunités d'évolution professionnelle
  
• Une rémunération et des avantages compétitifs