Chargé de Webmarketing

Responsibilities

• Consolidate customer acquisition and retention in the French market
• Define the acquisition strategy to meet revenue and profitability targets
• Effectively activate/reactivate leads and customers at every stage of their purchase cycle
• Develop high-performing content types for each channel
• Test, test, test and retest to validate and scale acquisition channels
• Create concise reports, recurring reviews and analyses on channels
• Identify new acquisition channels and growth-hacking techniques
• Define the commercial engagement strategy on the website and oversee its implementation
• Monitor changes in consumer behavior on the web and technologies specific to the e-commerce industry
• Contribute to Monsieur TSHIRT\'s international development

Requirements

• 2 years of experience in Marketing / e-commerce
• Expertise in Facebook Ads, Google Ads & SEO
• Basic CRM knowledge
• Education: Business school, web/digital, communication or equivalent

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

• customer acquisition
• customer retention
• acquisition strategy
• content development
• channel testing
• reporting
• growth-hacking techniques
• commercial engagement strategy
• e-commerce
• SEO

Soft Skills

• analytical skills
• communication
• strategic thinking
• creativity
• problem-solving