CDI - Social Media Manager - Rabanne

The Social Media Manager defines how Rabanne Beauty shows up, behaves and grows across social platforms,turning social media into a strategic engine for brand relevance, desirability and audience growth.Sitting at the intersection of brand strategy, content, culture, community and media, the role sets a clearsocial vision and ensures every platform has a distinct role, audience and editorial purpose - beyond simplyadapting campaign assets or managing a posting calendar.The ambition is to make social a source of competitive advantage for Rabanne: a place where the brand buildsculture in real time, creates conversation, learns from audiences and continuously sharpens its creative andcommunication choices

The Scope :

The role owns Rabanne Beauty's social media strategy end to end: platform architecture, editorial territories,audience priorities, content orchestration, community, paid amplification, performance and social intelligence.It translates brand and business priorities into a social-first roadmap, defines what Rabanne should say, where and why, and partners closely with Brand Content, Image and Communication to shape content that is conceived for platforms rather than retrofitted to them.At global level, the role provides direction and governance for markets, uses data and cultural signals to identify opportunities, and creates a continuous learning loop between audience response, creative decisions and future brand activity.

Define the social vision and platform strategy :

Set Rabanne Beauty's global social ambition and strategic roadmap, defining the role of each platform,priority audiences, editorial territories and growth opportunities. Continuously reassess the platform mixaccording to culture, audience behavior, category dynamics and business priorities.

Shape a social-first content strategy :

Translate brand, product and campaign priorities into native social ideas and content needs. Partner withBrand Content, Image, Communication and agencies upstream to influence briefs, formats, talent andproduction choices, ensuring content is designed to earn attention and participation on social.

Orchestrate the editorial ecosystem :

Own and arbitrate the global editorial calendar, balancing major launches with always-on storytelling,cultural moments and reactive opportunities. Establish clear principles for global and local expression somarkets can activate with consistency, speed and relevance.

Drive audience growth, engagement and amplification :

Define how organic, community and paid amplification work together to grow qualified audiences andincrease engagement. Set investment priorities and performance objectives by platform, and optimizecontinuously based on what creates reach, conversation, affinity and efficiency.

Lead cultural intelligence and social listening :

Track audience behavior, brand perception, competitors, creators and emerging cultural signals. Turn sociallistening and platform data into clear recommendations for Communication, Image, Marketing and Content,identifying the conversations Rabanne should lead, join or deliberately avoid.

Build a performance and social-first culture :

Define the social scorecard and learning agenda, moving beyond reporting to explain what is working, whyand what should change next. Raise social literacy across Communication & Image and make platformbehavior, audience insight and performance a shared input into brand decision.

• - Minimum 5 years of experienceAt least 5 years of experience in social media, digital strategy, content or brand communication, ideally within aglobal brand, creative agency, fashion, beauty, luxury or culturally driven environment.
• - Native or fully fluent EnglishNative-level English is essential, with the ability to write, present and articulate strategic recommendations withconfidence in an international environment.
• - Strategic and hands-onAble to move seamlessly from long-term platform strategy and cultural analysis to concrete editorial choices,creative feedback and fast day-to-day decisions.
• - Culturally curious and personally enthusiasticDeep personal interest in social platforms, creators, entertainment, music, fashion, beauty and emerging culture.Naturally curious, energetic and eager to discover what is next rather than simply follow established best practices.
• - Agile, flexible and solution-orientedComfortable with changing priorities, short timelines and ambiguity, with the flexibility to adapt quickly whilemaintaining strategic clarity and high creative standards.
• - Thrives in a challenging environmentConfident operating in a fast-paced, highly visible and demanding environment, able to challenge constructively,make decisions, take ownership and bring positive energy to teams and partners.