CDI - Global Integrated Marketing Director (F/M/X)
CDI - Global Integrated Marketing Director (F/M/X)
CDI - Global Integrated Marketing Director (F/M/X)
Profile
At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
With 56,000 employees in 35 countries, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.
Sephora has built one of the leading retail brands in the world but has historically operated with a very localized structure. As one of the few retailers to arrive on the Interbrand list of the world’s most valuable brands, Sephora has an opportunity to scale its leadership even further.
The Global Director of Integrated Marketing will play a critical role in enabling Sephora’s success worldwide, partnering with our regional teams to foster best practices and develop impactful, globally leveraged marketing programs. This position is central to shaping and executing our global marketing initiatives, ensuring that Sephora's brand presence is consistently inspiring and impactful.
The role will report to the Global VP, Integrated Marketing.
You will excel and enjoy this position if you are ready to actively handle the following missions :
Global Campaign Development- Work with agency partners to develop unique 360 campaign programs that can be leveraged and scaled across global markets.
- Ensure outsourced deliverables continues to foster the creative vision for the Sephora brand expression and DNA.
- Collaborate with regional marketing teams to scale ‘leveraged’ creative, ensuring deliverables meet the needs of our global marketing community at large.
- Project management for global marketing initiatives, covering managing external agencies, coordinating projects with regional marketing leads, budget planning, time management and coordination with legal and procurement.
- Lead the strategic approach to messaging for Globally led integrated campaigns, ensuring consistency and relevance across diverse international markets.
- Provide strategic guidance, coaching and support to regions across creation and execution of Integrated Marketing campaigns, programs, and activations.
- Collaborate with regions to facilitate the global sharing of marketing calendars and best practices, fostering alignment, knowledge-sharing and synergy where needed.
- Foster a culture of knowledge-sharing by identifying and championing successful regional initiatives and creating mechanisms for their global dissemination and adoption.
- Serve as a key support for regions, offering support, insights, and strategic input to ensure local marketing efforts are impactful and consistent with global objectives.
- Actively listen and action regional needs and challenges, advocating for solutions and resources that empower markets to deliver outstanding integrated marketing results
- Lead the conceptualization and development of global brand events such as SEPHORiA, ensuring they are memorable, on-brand, and relevant across regions.
- Develop best practice playbooks for pop-ups and live brand activations, facilitating seamless execution globally.
- Identifies innovative ways where Sephora can authentically embody its "Welcome all the world of beauty" values through compelling brand experiences.
- Ensure out-of-store experiences adhere to retail best practices and reinforce a cohesive brand presence.
- Regional CMOs and their teams – SVPs/VPs
- Agency partners and other 3rd party collaborators.
- Regional brand partnership teams (collaborates on sports, music, entertainment activations)
- Global store design teams (ensures our out-of-store experiences adhere to retail best practices)
- Global PR & comms (helps reinforce our global brand position and corporate reputation with key stakeholders)
- Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
- Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
- Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.
At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.
Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969. The House provides a superior selection of quality products and always keeps pace with the latest trends. The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn. With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients. At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.
The position is located in Neuilly sur Seine (Paris area).
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