(CDD) Retail and Consumer Engagement Project Manager

About the Company

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, skincare and body care. Coty is the global leader in fragrance and number three in colour cosmetics. Coty’s products are sold in over 150 countries around the world.

Missions

Reporting to the Consumer Engagement Lead, the Retail & Consumer Engagement Project Manager will drive evolution of merchandising and retail experience across a brand pool, by developing high‑impact, consumer‑centric experiential pop‑ups and HPPs at the core of a new consumer‑centric and advocacy‑led model, to elevate brand desirability, enable data capture and fuel social amplification.

Key Responsibilities

• Experiential Retail Development: lead the development and rollout of pop‑ups, experiential podiums and high‑profile platforms (HPPs) including activations and immersive retail experiences.
• Translate brand vision into customer‑centric retail concepts, ensuring strong storytelling, uniqueness, impact, emotional engagement and social shareability.
• Act as point of contact for all retail and consumer engagement projects across global markets, ensuring consistency while allowing for local market adaptation.
• Concept Development & Production: oversee end‑to‑end development of retail experiences, including creative brief, concept validation, design development (in collaboration with agencies), technical feasibility and production.
• Manage external agencies and suppliers to deliver premium, innovative and scalable executions, ensuring all activations meet brand standards and operational excellence.
• Design and implement advocacy‑led experiences, embedding social sharing, influencer engagement and UGC mechanics into retail activations.
• Partner with Marketing and Digital teams to integrate social amplification strategies (KOLs, content creation moments, live experiences).
• Define consumer journeys that convert physical interactions into online reach and engagement.
• Interface with internal stakeholders (Brand, Trade Marketing, Digital, CRM, PR) to align retail, marketing and digital ecosystems for fully integrated campaigns.
• Support brand teams in embedding consumer engagement principles into their go‑to‑market strategies.
• Integrate data capture mechanisms into all activations (CRM, lead generation, behavioural tracking) for seamless collection.
• Develop and deploy toolkits and guidelines for HPPs and pop‑ups including experience design principles, social amplification and data collection frameworks.
• Track implementation and gather feedback from markets to ensure global consistency while enabling agility for local teams.
• Analyze performance KPIs for experiential retail success to continuously optimise experiences and ROI, including traffic and engagement, data capture volume and quality, social reach and amplification, conversion and ROI.
• Monitor performance across markets and identify best practices.
• Conduct regular competitive benchmarking on experiential and advocacy‑led retail.

Experience & Background

• 1 to 3 years experience in global merchandising, retail project management, trade marketing or retail excellence.
• Experience in luxury, beauty or selective retail environments is strongly preferred.
• Proven exposure to international / WW markets.

Technical Skills

• Solid knowledge of retail merchandising standards and production constraints.
• Comfortable working with agencies, suppliers and production partners.
• Strong proficiency in PowerPoint and Excel.
• Strong ability to read and understand technical drawings (TD) is a plus; if not mastered, willingness or capacity to learn quickly.
• Fluent in English.

Key Competencies & Profile

• Good organisation and prioritisation skills.
• Ability to handle multiple topics and stakeholders with guidance.
• Clear and structured communication.
• Sensitivity to brand image, creativity and retail experience.
• Proactive and solution‑oriented, with willingness to learn.
• Team player with cross‑functional mindset.Reliable, detail‑oriented and delivery‑focused in a fast‑paced environment.

What We Offer

• Competitive salary matching knowledge and experience.
• Meal vouchers.
• 50% transportation refund.
• Access to the Coty shop with preferential rates on Coty products.
• Based in our offices in central Paris.