CDD - Communications Manager | Kama Ayurveda

CDD - Communications Manager | Kama Ayurveda

Paris, J, FR

Reporting to the Global Communications Director, the Communications Manager will support the development and implementation of Kama Ayurveda’s global communications strategy across India and international markets.

Based in Paris, the role will define the global vision and tools across three key areas: PR, Influence and Events & Brand Experience, ensuring a consistent and distinctive expression of Kama Ayurveda around the world.

The role combines global strategy, creativity and hands‑on execution, working closely with local markets, agencies and creative partners.

1. PR

• Develop the global PR approach and create the tools and stories that enable Kama Ayurveda to build strong and consistent earned visibility across markets.
• Develop the global PR strategy and calendar in line with brand priorities and key launches.
• Create and maintain all global PR tools and assets: press kits, press releases, brand and product dossiers, fact sheets, key messages and other editorial materials.
• Imagine and develop creative press mailers and seeding concepts around launches and key brand moments.
• Identify compelling PR angles and stories around Kama Ayurveda’s Ayurvedic expertise, Indian heritage, efficacy, products and brand universe.
• Coordinate PR agencies and local markets to ensure consistent and impactful execution.
• Identify relevant editorial and cultural opportunities to increase the brand’s visibility and desirability.
• Monitor PR performance, coverage, share of voice and key learnings across markets.

2. Influence & Talent

• Define and drive Kama Ayurveda’s global influence strategy across creators, KOLs, experts, celebrities and cultural tastemakers.
• Establish global guidelines for creator selection, gifting, seeding, paid partnerships and long‑term collaborations.
• Build a distinctive international community of brand friends and advocates who authentically embody Kama Ayurveda.
• Define global influence concepts and activations around launches and key brand moments.
• Partner with India and international markets to identify the most relevant local voices while maintaining a coherent global vision.
• Ensure all creator partnerships reflect Kama Ayurveda’s brand image, values and luxury positioning.
• Track performance and KPIs to build strong monthly reports.

3. Events & Brand Experience

• Develop memorable experiences that bring the Kama Ayurveda universe to life and strengthen relationships with media, creators, talents and key brand communities.
• Define the global events and brand experience approach.
• Imagine creative concepts for product launches, press events, influencer experiences, intimate dinners, wellness moments, cultural activations and other key brand moments.
• Create experiences that translate Ayurvedic Beauty into a contemporary, elevated and desirable expression.
• Develop global event concepts and guidelines that can be adapted by local markets.
• Manage projects from concept to execution, coordinating agencies, production partners and internal teams.
• Build the right guest strategy across press, creators, talents, KOLs and friends of the brand.
• Identify relevant cultural, beauty, luxury and wellness moments where Kama Ayurveda can create meaningful experiences.
• Ensure events generate strong amplification across PR, influence and social media.

Profile

• 5+ years of experience in PR, Influence and/or Events within Beauty, Fashion or Luxury.
• Strong understanding of the international beauty, luxury, media and creator landscape.
• Excellent sensitivity to brand image, storytelling and cultural trends.
• Both creative and operational, with the ability to turn ideas into high‑quality executions.
• International mindset and ability to work across different markets and cultures.
• Highly organized, agile and comfortable managing several projects simultaneously.
• Excellent communication and presentation skills.
• Fluent English required; French is highly valued.
• Knowledge or strong affinity with India, Ayurveda, wellness and luxury beauty is a plus.