Campaign Manager (Cross-Sell & Upsell)

Do you want to join the exciting and innovating world of online banking?

Keytrade Bank is part of the Crédit Mutuel Arkéa Group, a well-established and reliable French banking group headquartered in Brest. As a pioneer in online banking in Belgium, Keytrade has grown into a fully digital bank offering a wide range of daily banking, investment and trading services.

Over the past years, we have experienced strong growth, doubling our client base in 5 years and continuously expanding our teams.

Unlike traditional banks, we operate with a dynamic, agile and scale-up mindset.

Today we are looking for an Campaign Manager to join our Communication team. Are you ready for a new challenge?

About the role

The campaign Manager belongs to the Communication team and reports to the Head of Communication.

The campaign manager is accountable for managing all communications directed toward prospects and clients. In this role, you will contribute contributing to the growth (sales, cross-sell, upsell) of Keytrade Bank’s hero products trhought targeted Xsell campaigns while actively contributing to the development of the Keytrade Bank brand with the rest of the communication team.

You will work closely with agencies, content managers, automation manager and internal stakeholders.

Responsibilities

As Campaign Manager, you will :

• Act as a project owner, ensuring end-to-end campaign management from brief to execution and post-campaign analysis.
• Translate business objectives into concrete marketing goals (e.g., brand awareness, acquisition, cross-sell, upsell).
• Design and implement marketing and communication plans tailored to campaign goals and customer lifecycle stages.
• Define target audiences, allocate campaign budgets, and brief internal teams and external partners (creative and media agencies).
• Identify and engage relevant internal stakeholders across the marketing funnel to ensure campaign coherence and effectiveness.
• Manage campaign budget and ensuring cost-efficiency.
• Monitor campaign performance, analyze results, identify issues and, extract actionable insights for continuous improvement.
• Ensure compliance with regulatory and brand guidelines across all campaign assets and communications.
• Consolidate post-campaign reporting and contribute to “lessons learned” exercises for future optimization.
• Collaborate with colleagues on social media and communication initiatives to coordinate visibility across owned and paid channels.

Skills

We are looking for a Campaign Manager who combines solid campaign management experience with strong cross-sell and upsell expertise and a customer-centric approach.

• Solid experience in designing and executing Cross-Sell and Upsell campaigns
• Strong understanding of campaign performance indicators and marketing metrics
• Analytical mindset, with experience using analytics tools to measure campaign performance and customer engagement
• Good knowledge of CRM, email marketing and marketing performance concepts (CPM, CPC, CPL, Reach, OTS, etc.)
• Familiarity with content, data and marketing automation tools
• Strong storytelling skills and the ability to build clear, engaging narratives aligned with brand tone and customer expectations.
• Excellent communication and stakeholder management skills
• Customer-centric mindset with a strong focus on user experience
• Excellent time management and prioritization skills, with the ability to handle multiple campaigns and deadlines simultaneously.
• Collaborative team player with a proactive attitude and a bold challenger mindset
• Preferably operationally trilingual with a strong command of Dutch and French and a good understanding of English

Offer

• Hybrid way of working: 50% office / 50% home working
• Agile way of working
• Green surroundings
• An inclusive workplace with nice colleagues
• A competitive salary package with advantages such as:
  • Meal vouchers: €10 / working day
  • Teleworking allowance
  • Transport allowance
  • Group insurance
  • Hospitalisation insurance