Brand Partnerships Manager

Yibi Hantang is a China market growth and brand management partner for international luxury and lifestyle brands. We work across market strategy, brand partnerships, licensing, product development, content, e-commerce and channel execution, helping overseas brands enter and grow in China while protecting their long-term brand value.

About the Role

We are looking for a Brand Partnerships Manager based in Paris to develop relationships with French and European luxury, fashion, beauty, fragrance, jewelry and lifestyle brands.

Responsibilities

• Identify and approach high-potential European brands
• Build relationships with founders, executives and international business teams
• Evaluate China market entry and licensing opportunities
• Lead early-stage discussions and partnership development
• Coordinate with our China team on market research, proposals and project execution
• Represent Yibi Hantang at relevant industry events and meetings

Qualifications

• Experience in luxury, fashion, beauty, fragrance, jewelry or premium lifestyle industries
• Background in brand partnerships, business development, licensing or international expansion
• Strong understanding of the French and European brand landscape
• Excellent communication and relationship-building skills
• Fluent French and professional English
• Understanding of the China market is a strong advantage

Required Skills

We are not looking for a traditional salesperson. We are looking for someone who understands brand value, builds long-term trust and can connect European brands with meaningful opportunities in China.