Brand Manager (F/H/X)

Job Description

Location: Haguenau ou Paris

Segment: Mars Wrigley France

Contract Type: CDD jusqu'à fin mars 2027

What are we looking for?

• University Degree, preferably in Business/Marketing/Brand Management
• Solid experience in brand marketing in international FMCG companies (minimum 4 years)
• Experience in Brand Manager role not less than 2 years
• Excellent project management skills
• Good analytical, presentation and communication skills
• Ability to manage several different and complex projects at the same time
• Fluent in English & French

What will be your key responsibilities?

• Identify growth sources and create the brand strategy for next 5 years
• Lead annual marketing plan
• Build brand innovation pipeline (product & packaging innovations)
• Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
• Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
• Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

What can you expect from Mars?

• You will join the most iconic segment of Mars and the world's largest chocolate manufacturer, which includes M&Ms, Snickers, Twix, Maltesers, Freedent, Airwaves and Be-Kind cereal bars
• In Haguenau, you will work on the site of the largest M&M's factory in Europe and the second largest in the world
• In Haguenau, you will work on a unique site, in the heart of the Haguenau forest, with the bonus of a co-working space shared with the Mars Global Services teams, ideal for creating great synergies!