Brand Manager (Chinese speaker)

TheChinaStudio (TCS) is the leading full-service China e-commerce agency for consumer health brands which has shown consistent double digit, profitable growth. The company is 100% bootstrapped and fully owned by its co-founders. The agency has been selected by leaders in the industry, including Pileje, Boiron, Yves Rocher, among others.

Our VISION is to bring back control & visibility to brands operating in China.

Our GOAL is to become an AI-Native Agency by the end of 2026, latest.

We hire talents that have a high level of energy, are curious, adapt fast and stay positive.

ROLES & RESPONSIBILITIES

Brand Management

• Develop the Brand strategy, and recommend a quarterly marketing mix, which includes KOL Marketing, KOC Marketing (seeding), SEO & PR, to support the work performed by the Chinese distributor.
• Manage a Corporate Brand Support (CBS) budget.
• Strengthen the brand(s) and maintain relevant positioning in China, with measured return on investment (ROI)
• Be a product expert
• Ensure effective and attractive social media official accounts, with excellent natural referencing on search engines
• Monitor any brand-related content released by third parties (live-streamers, distributor) to ensure they are properly contributing to brand image
• Process invoices, track spend and explain any variation vs budget
• Perform market benchmark and identify consumer trends and competitors’ moves to fuel China-specific new product development ideas
• Pitch proposed new product launches and collect distributor’s insights and feedbacks, discuss their contemplated pricing based on competitors benchmark
• Optimize existing product offering by performing frequent upgrades of star products and stopping certain SKUs if needed in coordination with Brand global marketing teams
• Process the Purchase Orders from the distributors, and follow up the payments.
• Your main KPIs are Brand sell-in, Brand sell-out, new product performance (if relevant), and Brand community engagement. All are covered in a monthly dashboard

Develop Marketing Capabilities as "Capability Lead"

You also have the responsibility to keep developing 1 or 2 marketing capabilities, keep developing skills and share this with the marketing team.

Special project management

Exceptionally, new project responsibilities may be given, on a short term basis. Projects require the same skills as for marketing management.

Emergency replacement.

Finally, you may need to step on an interim basis to replace a team member in case of absence.

Expected skills for this position include excellent and constructive communication, project management, learning agility, curiosity, performance management, the ability to learn from category and competition trends, and the ability to establish strong brand foundations.

CANDIDATE PROFILE

Overall, we look for ambitious, positive thinkers & entrepreneurial talents

As a must:

• Proficient in Chinese and English.
• 1 to 2 years of marketing management experience, at a marketing agency or at a client.
• Master's degree in Marketing or Business, from top business schools.

As a nice-to-have: experience in the Consumer Health category.

COMPENSATION

• The package is market-competitive, including a 15% quarterly bonus, and attractive benefits (Tickets Restaurants with Swile, complementary health insurance with Alan, Wellness benefits, MacBook Air...).
• Quarterly Feedback with in-depth discussions, coaching and training & development opportunities.
• Merit increase annually.
• Fast promotions (for top performers) every 6 months.
• Growth Mindset Award as often as it should !
• Nice working atmosphere.
• Work-life balance.
• Whole bunch of social activities, including GetAway trips!