Brand Manager

YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, and lifestyle brands exploring growth opportunities in China.

About the Role

We are seeking a Brand Manager based in Paris to support project-based collaboration with international luxury and lifestyle brands. The role is suited to professionals who understand brand identity, positioning, product, content, and how long-term brand equity should be protected when entering a new market.

Responsibilities

• Provide insights into brand positioning and international brand strategy.
• Support selected fashion, beauty, fragrance, and lifestyle brand projects.
• Evaluate how brand identity can translate into new categories and markets.
• Contribute to discussions around product, communication, partnerships, and China strategy.
• Identify relevant French brands and emerging opportunities.
• Support communication with international brand teams.

Qualifications

• Experience in brand management, luxury, fashion, beauty, fragrance, or lifestyle.
• Strong understanding of brand positioning and consumer perception.
• Experience working with international brands is preferred.
• Existing French luxury or fashion-industry relationships are an advantage.

Required Skills

Remote, contract-based and project-oriented.