Brand Lead sHTG

Job Description

As Brand Manager, you will shape launch strategy, lead cross‑functional collaboration, and serve as the strategic and operational driver for the product throughout its lifecycle. This role is ideal for someone who thrives in sHTG, enjoys translating insights into impactful action, and brings energy, creativity and a strong scientific mindset.

• Define and deliver the overall launch and marketing strategy for sHTG.
• Ensure local customer insights, patient pathways, and market dynamics are integrated into global plans.
• Translate the global launch strategy into local tactical execution, adapting activities to market needs.
• Collaborate with cross‑functional partners (Medical, Market Access, Sales, Regulatory, etc.) to support key launch requirements.
• Lead and deliver launch training and readiness activities for customer‑facing teams.

Brand Leadership & Lifecycle Management

• Act as the strategic lead for sHTG across its lifecycle, from launch to growth.
• Develop compelling, innovative and compliant promotional strategies and materials.
• Lead cross‑functional brand team meetings and drive the creation of the annual brand plan.
• Strengthen relationships with healthcare professionals, scientific experts and external stakeholders.
• Support the planning and execution of congresses, events, advisory boards and speaker programs.
• Deliver impactful digital and in‑person educational engagements aligned with brand strategy.
• Provide ongoing commercial and product training for field teams.
• Ensure all activities meet internal governance standards and relevant compliance frameworks.

Insights, Analytics & Performance

• Interpret scientific, clinical and market data to guide decision‑making.
• Monitor brand performance and identify key opportunities and risks.
• Manage the brand budget, ensuring optimal resource allocation and value delivery.
• Evaluate campaign effectiveness and ROI, and recommend enhancements.
• Continuously identify ways to improve processes, customer experience and impact.

Collaboration & Ways of Working

• Work closely with cross‑functional colleagues to drive aligned, integrated planning.
• Partner effectively with global teams to ensure synergy between local needs and global strategy.
• Build trusted relationships with agencies and ensure excellence in execution.
• Contribute actively to internal meetings across marketing, sales, medical and broader teams.

Compliance & Sobi Behaviors

• Conduct all promotional and non‑promotional interactions in full compliance with local regulations, industry codes, and Sobi policies.
• Ensure all face‑to‑face activities embody Sobi’s values and behaviors.
• Complete all required training and apply learnings consistently in daily practice.

Qualifications

• Proven experience in Specialty Care pharmaceutical brand management.
• Solid understanding of pharmaceutical marketing principles and compliance frameworks.
• Strong digital capability across CRM, content platforms, and multichannel engagement.
• Exceptional communication, influencing and stakeholder‑management skills.
• Proven ability to work cross‑functionally, lead without authority, and manage complexity.
• Analytical, data‑driven, with the ability to simplify complex scientific information.
• High energy, creativity, agility and a proactive, solutions‑orientated mindset.
• Ability to work independently while maintaining high accuracy and accountability.