BRAND & GROWTH MANAGER (Paris)

Full-time · Paris

Schedule: 9:30 – 18:30, flexible around pop‑up hours during launch period

Language: French + English

WHO WE ARE

We are KRAKATAU – an independent brand with 26 years of experience in creating technical urban apparel.

We are driven by two passions – the aesthetics of the modern city and functional design. We blend them together, turning them into something more than just clothing.

We build our team one person at a time – those who share our values and mindset. Joining KRAKATAU is a long‑term decision that shapes your life, your career, and the future of the brand.

WHO WE NEED

After opening our new office in Le Marais, we began developing SEISMORPH – a sub‑line for tomorrow's Paris. This October, SEISMORPH BY KRAKATAU opens its first pop‑up store in Le Marais – a flagship activation that marks the brand's physical presence in Paris.

We're looking for a strong mid‑level executor who can turn plans into reality: someone who builds our community and partnerships, brings our retail experience to life, and keeps campaigns and collaborations running end‑to‑end.

Brand Activation and the pop‑up are Paris‑based. Digital Commerce is not: influencer, creator, and media work is run wherever the brand needs it most – primarily France, the Netherlands, and Germany – shifting focus based on where campaigns are likely to deliver the fastest return.

— This is not a strategist role, and it's not a negotiator role. Deal terms, contracts, and key partnership decisions are led by the Country Director. What we need is someone who prepares, documents, coordinates, and executes brilliantly around those decisions – and owns the digital and community growth engine independently.

WHAT YOU WILL DO

Digital Commerce – Qualified Customer Acquisition (France, Netherlands, Germany)

• Identify, qualify, and build relationships with influencers and creators capable of driving qualified traffic and brand awareness – across France, the Netherlands, and Germany.
• Prioritize markets and creators dynamically, based on where the brand's needs and expected campaign ROI are strongest at any given time.
• Manage seeding, gifting, paid collaborations, affiliate campaigns, promo codes, tracking links, campaign execution, and reporting – per market.
• Build relationships with fashion, lifestyle, and industry media in each market to grow qualified traffic through editorial coverage.
• Monitor attribution and campaign performance by market: Website Sessions, Reach, Orders, Revenue, CAC, ROI.

Brand Activation Planning

Contribute to and execute the annual Brand Activation plan for KRAKATAU / SEISMORPH in France.

Community Development

Build and develop relationships with the local creative community and key opinion leaders in Paris.

Brand Partnerships – Execution

• Prepare outreach materials (brand story decks, curated presentations) and manage day‑to‑day correspondence with partner brands.
• Coordinate meeting logistics and follow‑up on partnership discussions led by the Country Director.
• Turn agreed partnership terms into action: briefs, timelines, deliverables, and on‑the‑ground execution.

Pop‑up & Event Support

• Support planning of pop‑up activations, Fashion Week events, exhibitions, and community gatherings.
• Own execution of the pop‑up's public‑facing program: opening day, in‑store events, community gatherings during the operating period.

Retail Experience

• Develop and maintain window displays, visual merchandising, and installations across the pop‑up space.
• Own customer touchpoints and in‑store experience during the pop‑up's operation.

Brand Experience

Develop branded experiences, special projects, limited editions, souvenirs, and collaborations that strengthen brand identity.

Cultural PR

Build relationships with cultural, fashion, and creative institutions to strengthen the brand's local presence and reputation.

WHAT YOU BRING

• 3–6 years of experience in Fashion / Lifestyle / Design.
• Hands‑on experience with pop‑ups, events, partnerships, retail marketing, or community management.
• Experience executing alongside a founder or senior leader – comfortable delivering against decisions made by others, not just your own.
• A strong, active network of contacts in Paris (creators, media, cultural venues, potential partners) for the Brand Activation / pop‑up side of the role.
• Existing relationships with – or the ability to quickly build relationships with – influencers, creators, and media in the Netherlands and/or Germany for the Digital Commerce side.
• Excellent project coordination skills – able to run several campaigns and partnerships across multiple markets in parallel without losing detail.
• Fluent in French and English.
• Comfortable with performance data (reach, sessions, ROI) as well as creative and community work.
• Proactivity, speed, and flexibility in a startup environment.
• Genuine passion for fashion and awareness of the Paris creative scene.

WHAT WE OFFER

• Full‑time position in Paris.
• Office in the heart of Le Marais, on rue du Temple.
• A front‑row seat at the launch of SEISMORPH's first physical space in Paris.
• Freedom to build community, partnerships, and brand experience for a brand that combines strong heritage with a drive for innovation.
• Room to grow: this role sits at the center of KRAKATAU's Digital Commerce and Brand Activation functions as the team scales.

— If you know how to turn a founder's vision into campaigns, partnerships, and a retail experience people remember — let's talk.

CONTACT

Email: