Brand Designer Localisation

Vision

We aim to become the most beloved financial Operating System of French SMEs and Accounting Firms (and soon, European ones). We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business.

About Us

• Made ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants.
• Raised a total of €400 million, including funding from Sequoia and other prominent Silicon Valley investors.
• Grown from 7 co‑founders to 1,000 employees, with a 4.6/5 rating on Glassdoor.
• Built an international environment with more than 25 nationalities and a remote‑friendly culture; 30 % of employees already work from across Europe.
• Earned the trust of thousands of customers and accounting firms, with outstanding ratings.
• Use more than 900,000 SMEs and 7,000 accounting firms in France.

Mission

As our Localisation Designer, your mission is to drive Pennylane’s visual expansion into Germany and Spain. You won’t translate text but you will ensure our brand assets are culturally and visually adapted for each market. You will ensure our brand feels native, impactful, and pixel‑perfect in every market.

Responsibilities

• Own the transcreation and adaptation of French master creative assets (ads, product videos, social media content) for the German and Spanish markets, ensuring tone, visual pacing, and design resonate with local audiences.
• Build and maintain smart, well‑organized master templates to efficiently deploy multi‑language, multi‑format variations of our campaigns.
• Act as the brand team’s visual bridge to regional marketing managers, handling post‑production, localised graphics, and AI‑enhanced editing for all international market launches.

Profile

• Experience: 2–5 years in Brand Design, with a proven track record in non‑French speaking campaigns or multi‑market versioning.
• Localisation & AI Savvy: Understands localisation challenges (e.g., German text can be 30 % longer than French, cultural nuances) and uses AI tools for automation.
• Languages: French mandatory; professional English required; proficiency in German or Spanish is a strong plus.
• Technical Stack: Proficient in Figma, Jitter, and Adobe CC; strong organizational skills for naming conventions and clean templates.
• Creative Pragmatism: Knows when a localised asset requires deeper redesign versus when AI can streamline rollout.

Recruitment Process

• First conversation with Marie, Senior Talent Acquisition Manager – 30 min (remote)
• Interview with Benjamin, Brand Design Manager – 30 min (remote)
• Case study: Localisation & Scale Strategy – adapt a French product announcement for Germany; debrief with Benjamin, Lian (Marketing Manager Deutschland), and Maxime Baumard (Chief Marketing Officer) – 60 min (remote)
• Final interview with Benjamin and Maxime – remote

Personal Data

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Personal Data Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to .

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