Brand & Content Manager - Freelance Or Cdd 4 Months - Youtrust

Youtrust has just completed its rebranding. Our Brand & Communication team now needs to anchor this new positioning and build awareness, with the structure, traction and autonomous execution to make it stick.

As Brand Manager, you drive Youtrust's brand and editorial strategy post-rebranding. You strengthen our brand authority and awareness with mid-market and enterprise audiences in regulated sectors. You turn a broad content scope into consistent output that supports our business. You own your topics end to end, in full autonomy.

Your Responsibilities:

• Own the editorial charter, and keep tone, messages and brand identity consistent across every support.
• Define the editorial roadmap and calendar by business priority, and produce and oversee content across formats.
• Produce premium content and sales assets: white papers, customer stories, business cases and sales enablement materials.
• Run the LinkedIn and YouTube editorial line, and grow reach and engagement.
• Measure content impact, adjust formats and channels, and coordinate with Product Marketing, Design, Inbound and Outbound.